Culver's Salutes Farmers During June Dairy Month

(Thursday, June 01, 2006) - As communities across America celebrate the
important role dairy farmers play in our communities during June Dairy Month, Culver's®
salutes the farmers and bovine beauties who make it all possible right here in the heart of
America's Dairyland.
In Wisconsin, Culver's is one of many local businesses sponsoring the Wisconsin Milk
Marketing Board (WMMB) CowParade®, the world's largest public art event featuring 101
cows, 50 to be auctioned for charity this November. The summer-long event kicks off June 3 in
the state capitol, and a traveling herd sponsored by the Department of Agriculture, Trade and
Consumer Protection (DATCP) in partnership with the Wisconsin 4-H and Future Farmers of
America (FFA) Foundations will visit locations throughout the state. Culver's has commissioned
a "herd" of three cows named Ici-cow, Sundaes Best and Flavor of the Day, which will be seen
in the Madison area. Ici-cow will be in the new Overture Center for the Arts. After the summer
tour, the cows will be auctioned off for various charities. Sixty percent of all funds will go to the
new American Family® Children's Hospital at University of Wisconsin (UW) Hospital and
Clinics in Madison. The remaining 40 percent of Sundaes Best and Flavor of the Day will be
donated to the 4-H and FFA Foundations. Ici-cow will generate funds for Culver's VIP
Scholarship program.
Culver's also encourages community support of up-and-coming dairy farmers through the
annual Ride to Farm event in mid-June and other activities benefiting the Wisconsin School for
Beginning Dairy Farmers, a program of the UW-Madison Center for Integrated Agricultural
Systems and the Farm and Industry Short Course.
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Page 2 – Culver's Salutes June Dairy Month
Local dairy products are used in many of the restaurant chain's guest favorites –
especially Culver's creamy frozen custard – and the cheese, milk and other products making up
Culver's varied menu all use real dairy and the freshest, quality ingredients. In fact, Culver's
estimates it keeps nearly 70 dairy farms – and 6,547 cows – employed year-round due to the
121,580,668 pounds of milk used to make the nearly 150,000,000 scoops of frozen custard
guests enjoy annually. Culver's guests have also been exposed to Wisconsin's delicacy, cheese
curds, and will consume 1.7 million pounds in a year's time in 15 states, while drinking about
1.1 million half pints of milk. By working with Foremost Farms, both chocolate and white milk
consumption have skyrocketed with the change from cartons to plastic containers.
Culver's restaurants are independently owned and operated in nearly 330 locations. With
the opening of Culver's first locations in Arizona and Kentucky, guests will be able to enjoy
their favorites in 17 states across the nation. The owner/operator concept has been a cornerstone
of growth for Culver's since the first location opened in Sauk City, Wis., on July 18, 1984.
Culver's invests deeply in partnerships and programs, including its VIP scholarship program, the
annual "Day of Warmth" and countless other franchise-driven local efforts. Culver's is the
recipient of numerous industry and community awards, including the 2006 IFMA Silver Plate
Award, 2005 Nation's Restaurant News' Golden Chain Award and Wisconsin's Ernst & Young®
Entrepreneur of the Year® Award. For more information on Culver's locations, promotional
programs, menu selections and other areas of interest, visit www.culvers.com.
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CowParade is a registered trademark of CowParade Holdings Corporation.
American Family is a registered service mark of the American Family Mutual Insurance Co.
Ernst & Young and Entrepreneur of the Year are registered service marks of Ernst & Young, U.S. LLP.
All other trademarks belong to Culver Franchising System, Inc.

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