Independent Survey Shows Culver's Among Favorite Burger Restaurants Nationwide

SHEBOYGAN, WIS. (Friday, October 20, 2006) - An annual survey of diners conducted by
Restaurants & Institutions® magazine ranks Culver's® Frozen Custard and ButterBurgers®
among the top burger restaurants in the country in eight separate categories: atmosphere,
cleanliness, convenience, food quality, good reputation, menu variety, service and value.
Culver's combined overall score in the eight categories earned the Midwest-based restaurant
chain the Consumers' Choice In Chains® Silver Award. Culver's scores beat some of the largest
chains in the restaurant industry, including Burger King®, Jack in the Box®, McDonald's®,
Sonic® Drive-Ins, Wendy's® and Whataburger®.
Restaurants & Institutions surveyed more than 3,100 adults regarding the 150 largest
restaurant chains in the U.S. The restaurant trade magazine first started keeping a diners'
scorecard in 1981. In all, diners answered questions about their experiences in the past 12
months in 13 menu categories, including casual dining, coffee, seafood and treats. Culver's was
recognized for its achievement in the burger category during a recent ceremony at the Ritz-
Carlton® Half Moon Bay Resort in California.
This year's recognition marks the second time guests have selected Culver's as a top
burger choice. "When we started the first Culver's more than 22 years ago, we knew our success
depended on making sure that every guest that chooses Culver's leaves happy," explains Craig
Culver, Culver's co-founder and CEO. "This award shows us that as we grow and bring the
Culver's quality dining experience to new markets, we are remaining true to the core values we
began with all those years ago." Culver goes on to add, "The fact that this award comes from
the votes of our guests makes it all the more valuable because we are in business to serve them."
Culver's restaurants are independently owned and operated in more than 335 locations.
With the opening of Culver's first restaurant in Arizona, guests will be able to enjoy their
favorites in 17 states across the nation. The owner/operator concept has been a cornerstone of
growth for Culver's since the first location opened in Sauk City, Wis., on July 18, 1984. Culver's
invests deeply in partnerships and programs, including its VIP scholarship program, Culver's
Cares™ charitable program and countless other franchise-driven local efforts. Culver's is the
recipient of numerous industry and community awards, including the 2006 IFMA Silver Plate
Award, 2005 Nation's Restaurant News' Golden Chain Award and Wisconsin's Ernst & Young®
Entrepreneur of the Year® Award. For more information on Culver's locations, promotional
programs, menu selections and other areas of interest, visit www.culvers.com.

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