Rockin' Baja Lobster Expands In Four New States

(Tuesday, November 21, 2006) - Rockin' Baja Lobster Restaurant and Beach Bar, the San Diego based chain of rockin' fun Baja Mexico-style cantinas recently signed a multi-unit franchise deal with L & D properties. Owners, Mr. and Mrs. Quandt will build Rockin' Baja Lobster restaurants in four Southern states—Alabama, Florida, Louisiana and Mississippi. The first restaurant is scheduled to open in the Gulfport-Biloxi, Mississippi area by the end of 2007.

"Five years ago we visited a Rockin' Baja Lobster restaurant in California and fell in love with the concept," says Mrs. Quandt. "We are looking forward to bringing this fresh and exciting restaurant to the southeast, particularly the Gulfport-Biloxi region. There isn't anything like Rockin Baja Lobster here."

Rockin' Baja Lobster has a one of a kind cuisine inspired by the unique cooking style found in Baja coastal village of Puerto Nuevo which highlights spicy, flash fried lobster served with fresh tortillas. Rockin' Baja Lobster takes its own spin on the Baja style by offering over 15 different "signature buckets" such as their Golden Sombrero Bucket filled with Baja style seasonal lobster, King Crab, and jumbo shrimp along with grilled marinated chicken breast, Flat Iron Steak and fresh corn on the cob. The menu also includes an abundant choice of appetizers, palapa taco platters, sizzling fajitas, as well as steak, chicken and chipotle BBQ ribs.

L & D Properties will open restaurants in Baton Rouge, La.; Kenner-Metairie, La.; New Orleans, La.; Gulfport -Biloxi, Miss.; Mobile, Ala.; Pensacola, Fl; Fort Walton Beach, Fl and Panama City, Fl.


About Rockin' Baja Lobster:

Rockin' Baja Lobster was created from a family's love of Puerto Nuevo lobster dinners. Joe DiRienzo converted his general grocery store into the first Baja style restaurant and his son Rick DiRienzo has since expanded it to six locations. Restaurants are typically 5,000 – 6,000 square feet, seat approximately 250 guests including the bar and check averages are $22.00. For more information on Rockin' Baja Lobster visit www.rockinbaja.com or contact Katie Magers at 703-618-5505 or katiem@fransmart.com.

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