Winnipeg Boston Pizza Honoured With National Marketing Award

WINNIPEG, MB (Tuesday, May 24, 2005) - Boston Pizza International Inc. awarded Richard and Kim Enright, operators of seven Boston Pizza locations in Winnipeg and two in Ontario, with the 2004 National Marketing Award at Boston Pizza's Franchisee Awards Gala held recently in Cancun, Mexico.

"Promotions really drive customers into our restaurants," said Richard Enright. "They give us an opportunity to spread the word about our many offerings, such as new menu items, holiday events, our take-out and delivery service or our holiday gift cards. They give customers another reason to come back to Boston Pizza."

The National Marketing Award is presented to the franchisee who does an exceptional job of planning and executing all national Boston Pizza promotions and programs. Winners build upon existing national programs and tailor them to their local communities. These activities can range from local advertising, cross promotions with suppliers, staff incentives, and building partnerships in the community.

"Richard and Kim Enright demonstrate a superior understanding of the value of marketing and have translated that into success across all nine stores," said Stephen Plunkett, Vice President of Marketing, Boston Pizza International Inc. "Whether it was promoting Valentine's Day, Pastathon, local golf tournaments or fundraisers, the Enrights were consistently strong in delivering results."

For example, the Enrights ran an extremely successful "Paint the Town Red" promotion in their Winnipeg stores to raise funds for the Heart and Stroke Foundation of Canada. Collectively, their seven stores raised more than $46,000 to support heart and stroke research in the Manitoba area – more than a fifth of the amount raised across the entire Boston Pizza chain.

Richard and Kim Enright opened their 10th Boston Pizza restaurant in Windsor, Ontario on May 24, 2005. They also own the Boston Pizza locations in Sarnia and London, Ontario.

The Enrights have been the recipients of numerous Boston Pizza Franchisee Awards including two-time Franchisee of the Year Award, National Marketing Award, Developer of the Year Award, and Rookie of the Year Award.

Boston Pizza International Inc. has more than 200 restaurants in Canada, with 2004 sales in excess of $430 million. The company has been recognized as one of Canada's 50 Best Managed Companies Platinum Club members. Boston Pizza International Inc. is headquartered in Richmond, BC, and has a regional office in Mississauga, Ontario and Laval, Quebec to support its expansion. For more information, visit www.bostonpizza.com

For More Infromation Please contact:
Laurie Weir
Trillium Corporate Communications Inc
Phone: (416) 322-3030
Email: laurie@trilliumpr.com

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