Boston Pizza Molson Park Wins Local Store Marketing Award

BARRIE, ON (Tuesday, May 24, 2005) - Boston Pizza International Inc. presented John Torchia, Mark Torchia and Kerry Barbour, franchisees of Boston Pizza Molson Park in Barrie, Ontario, with the 2004 Local Store Marketing Award at Boston Pizza's Franchisee Awards Gala held recently in Cancun, Mexico.

The Local Store Marketing Award is given to the franchisee that does an exceptional job of planning and executing local and national promotions. The recipient of this award demonstrates excellence and enthusiasm in raising awareness of the Boston Pizza brand, drawing customers into the restaurant and supporting fundraising initiatives.

"We work hard to develop great relationships with our customers and the Barrie community," said Mark Torchia, franchisee of Boston Pizza Molson Park.

"We've had the pleasure of partnering with many local sports teams and charitable organizations who have approached Boston Pizza for support. We're honoured to have our brand associated with such worthwhile causes," added Kerry Barbour.

Boston Pizza Molson Park actively supports the Barrie Baycats, the "Mash Bash" for The Royal Victoria Hospital, as well as other events in the community. The restaurant has held many other in-store promotions surrounding SuperBowl, NASCAR and the World Junior Hockey Championships.

Boston Pizza Molson Park reached sales in excess of $3 million in 2004, placing them among the top performing locations across the Boston Pizza chain.

"We're pleased to recognize Boston Pizza Molson Park for their outstanding delivery of their marketing programs," said Stephen Plunkett, Vice President of Marketing, Boston Pizza International Inc. "Their commitment to marketing ensures Boston Pizza's continued growth as an industry leader and a strong partner in our local communities."

Boston Pizza International Inc. has more than 200 restaurants in Canada, with 2004 sales in excess of $430 million. The company has been recognized as one of Canada's 50 Best Managed Companies Platinum Club members. Boston Pizza International Inc. is headquartered in Richmond, BC, and has regional offices in Mississauga, Ontario and Laval, Quebec to support its expansion. For more information, visit www.bostonpizza.com

For More Infromation Please contact:
Laurie Weir
Trillium Corporate Communications Inc
Phone: (416) 322-3030
Email: laurie@trilliumpr.com

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