Rockin' Baja Lobster Franchise Makes Its Way To The Strip

Five Restaurants to be developed in Clark County

LAS VEGAS, NEVADA (Monday, September 18, 2006) - Rockin' Baja Lobster, the San Diego Based chain of Baja Mexico-style cantinas recently signed a multi unit franchise deal with Las Vegas native David Borchers to build five Rockin' Baja Lobster restaurants throughout Clark County. Borchers, a seasoned entrepreneur and experienced restaurateur, plans to open his first restaurant in Las Vegas by January of 2007. "When I was looking into franchises I knew that I wanted more than just a bar concept," says Borchers. "Rockin' Baja Lobster had that. Their extensive menu won me over and I am confident that it will do the same for the people in Vegas."

Rockin' Baja Lobster has a one of a kind cuisine inspired by the unique cooking style found in Puerto Nuevo which highlights spicy, flash fried lobster served with fresh tortillas. Rockin' Baja Lobster takes its own spin on the Baja style by offering "signature buckets" such as their Sombrero Bucket filled with lobster, crab, shrimp, steak, chicken and calamari steaks all cooked Baja style.

Rockin' Baja Lobster also has a highly successful beverage program of gourmet margaritas, specialty tequilas, and other unique drinks that account for 25-30% of restaurant sales. All menu items come with bottomless Caesar salad, rice and beans and all the fresh hot tortillas and salsa customers can eat.

About Rockin' Baja Lobster
Rockin' Baja Lobster was created from a family's love of Puerto Nuevo lobster dinners. Joe DiRienzo converted his general grocery store into the first Baja style restaurant and his son Rick DiRienzo has since expanded it to six locations. Restaurants are typically 5,000 – 6,000 square feet, seat approximately 250 guests including the bar and check averages are $22.00.

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