Back To School: Wingstop Franchise Enjoys Fall Sales Boost

Restaurants near college campuses experience surge in sales

(Thursday, September 21, 2006) - College students across the country are showing their love for The Wing Experts®. From Gainesville, Fla. to Tucson, Ariz. to Long Beach, Calif., Wingstop locations near colleges and universities recently watched sales skyrocket coinciding with the start of the fall semester.

Wingstop restaurants near the University of Arizona, Arizona State University, the University of Florida and New Mexico State all enjoyed a more than 30 percent jump in sales. Wing sales are also up by an average of about 25 percent in cities with multiple locations like Tallahassee, Fla. (home of Florida State University) and Lubbock, Texas (home of Texas Tech University). Additionally, Wingstop's newest restaurant in Long Beach, Calif. set a new sales record during the first week of classes at California State University, Long Beach.

"College students make up a major portion of our key demographic, and whenever we can open a restaurant near a campus it's always a big plus," said Jim Flynn, CEO of Wingstop Restaurants, Inc. "It's a coveted group because they are mostly young and informed consumers who tend to eat out a lot. We're extremely happy and grateful to have their business."

Wingstop's signature bone-in chicken wings and boneless wing strips are cooked-to-order and available in nine proprietary flavors. There are no heat lamps, microwaves or holding bins in the store and as always, the bone-in wings are prepared fresh, never frozen. Side dishes are made from scratch and prepared daily in each location. Party platters are available for catered events such as office parties, family gatherings and sporting events.

About Wingstop:
Wingstop offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. The chain now serves boneless wing strips that are made from 100 percent all-white meat chicken breast coated with a proprietary batter and breading. Wingstop features nine wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. The wings are always made-to-order and served steaming hot. Customers can also choose from homemade side dishes: fresh-cut seasoned fries, bourbon baked beans, pearl potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces.

Wingstop has more than 550 restaurants either open or under development in 25 states and consistently tops industry growth rankings. Wingstop was chosen Festival Favorite Restaurant at the 2005 National Buffalo Wing Festival and their Cajun sauce took first place honors for the Best Creative Spicy Sauce in the festival's blind taste test. In July 2005, Wingstop ranked number 13 in Restaurant Business' Top 50 Growth Chains (ranked by percentage increase in units) and was ranked the number one chicken wing chain by Entrepreneur magazine in 2005. Troy Aikman, three-time Super Bowl champion and NFL Hall of Fame inductee, signed on as the chain's national spokesman in 2003.

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