El Pollo Loco ‘spreads Its Wings' In Denver

The Nation's Flame-Grilled Chicken Leader Opens Doors to First Colorado Location on July 24

DENVER (Wednesday, July 19, 2006) - El Pollo Loco, famous for its fresh, authentic, citrus-marinated, flame-grilled chicken, will open its newest location on July 24 at 1401 South Federal Boulevard in Denver, Colorado. The opening marks the chain's first passage into the Centennial State in its 30-year history. The company operates 341 restaurants (a combination of company- and franchise-owned locations) in six states - California, Arizona, Nevada, Texas, Illinois and now Colorado.



The new Denver El Pollo Loco restaurant is the first of three sites that El Pollo Loco franchise partners Robert and Lonni De La Rosa will open in Colorado. The other locations are slated to open in the Denver metropolitan area. The De La Rosas currently own both El Pollo Loco and Burger King locations in Denver and Douglas Counties.



The new Denver El Pollo Loco restaurant is approximately 2,700 square feet and offers bright, comfortable seating for 77 guests. The restaurant is open Sunday through Thursday from 9:00 a.m. to 11:00 p.m. and on Fridays and Saturdays from 9:00 a.m. to midnight. Catering for special events and celebrations is available.



El Pollo Loco announced significant franchise expansion plans in 2004, introducing a ‘Next Generation' prototype for future franchises with broad demographic appeal and design flexibility to drive its continued national growth. The new Denver location will incorporate the new prototype elements. In addition to Colorado, the company has a pipeline of franchise restaurant commitments in California, Arizona, Illinois, New England, Virginia, Texas, Oregon and Washington.



"Colorado is an important growth market for El Pollo Loco and we are excited about bringing our delicious citrus-marinated, flame-grilled chicken to this vibrant market," said Brian Berkhausen, Senior Vice President of Development for El Pollo Loco. "El Pollo Loco provides a fresh, flavorful and healthful alternative to traditional fast food and is a perfect fit with the active lifestyles here."




Founded in Guasave, Mexico in 1975, El Pollo Loco, pronounced "L Po-yo Lo-co," is famous for the unique preparation of its award-winning "pollo"—fresh, natural chicken marinated in a special recipe of herbs, spices and citrus juices passed down from the founding family. The marinated chicken is then flame-grilled in front of guests, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas, and a wide assortment of side dishes. In addition to individual and family quantities of its signature chicken, El Pollo Loco serves fresh flavorful entrées inspired by the kitchens of Mexico, including made-to-order grilled burritos, the Original Pollo BowlÒ, Pollo Salads, Tacos al Carbon, quesadillas, Chicken Tortilla Soup and more.



About El Pollo Loco

El Pollo Loco currently operates 341 restaurants (195 franchised locations and 146 company-owned restaurants), located principally in California, with additional restaurants in Arizona, Nevada, Texas, Illinois and now Colorado. Headquartered in Irvine, California, El Pollo Loco, Inc. is a privately held company owned by Trimaran Capital Partners and company management. Trimaran is a private asset management firm, headquartered in New York, with assets under management and committed capital in excess of $3 billion. For more information about El Pollo Loco, visit the company's website at www.elpolloloco.com.



This news release contains forward-looking statements about, among other items, the sales, revenues, products, consumer acceptance, growth rates and growth and franchising potential of El Pollo Loco, Inc. The statements reflect management's current expectations regarding future events. Risk factors that could cause actual results to differ materially from those expressed in the forward-looking statements include, but are not limited to, food-borne-illness incidents; increases in the cost of chicken; our dependence upon frequent deliveries of food and other supplies; our vulnerability to changes in consumer preferences and economic conditions; our ability to compete successfully with other quick service and fast casual restaurants; our ability to expand into new markets; our reliance in part on our franchises; and our ability to support our expanding franchise system; the possibility of unforeseen events affecting the industry in general. Statements about El Pollo Loco, Inc.'s past performance are not necessarily indicative of its future results. El Pollo Loco, Inc. undertakes no obligation to publicly update or revise any forward-looking statement, whether as the result of new information, future events or otherwise.




This information is not offered or disclosed in connection with an offer to sell or the solicitation of any offer to buy any franchise. Any such offer or solicitation is made only through our offering circular and only in jurisdictions where such offers are lawful.

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