Era Real Estate Expands Online Presence For Its Listings

National real estate network makes listings more ‘discoverable' and ‘searchable' online with Google Base

(Thursday, August 03, 2006) - ERA Real Estate today announced that it has begun providing all of its residential property listings nationwide to Google Base, a service that enables content providers to submit information to Google to improve the quality and breadth of Google's online search results.

By providing its listings to Google Base, ERA Real Estate helps make its home sellers' listings more searchable online. Google Base offers content providers such as ERA Real Estate the ability to provide property-specific attributes therefore increasing the chance that an ERA® listing will appear in the results of relevant queries. Based on the relevance match, a listing may also appear in search results on Google, Froogle and Google Maps.

"A large majority of today's real estate consumers are starting their home search online, but they are getting to this information in a number of different ways," said Brenda W. Casserly, president and CEO for ERA Real Estate. "By working with the Internet search leader, Google, we have created another important online marketing venue that, in addition to our brand Web site, will generate exposure for our affiliates and their listings."

Online home shoppers can now find the ERA listing information on Google that precisely matches their home search needs and preferences. From their search results, they can then link to ERA.com to access additional property information, contact a sales associate or utilize other real estate related resources on the Web site.

"As a company founded on technology, ERA Real Estate is committed to utilizing the Internet to provide the best service possible to both our affiliates and the homebuyers and sellers they serve," said Casserly. "Working with Google is just the latest example of our ongoing effort to maximize the power of the Internet to help our affiliate brokers and sales professionals best market their clients' properties."



About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. The ERA® network includes more than 38,000 brokers and sales associates and 2,938 offices throughout the United States and 28 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems, Inc. is a subsidiary of Realogy Corporation (NYSE: H). ERA® information is available to consumers at ERA.com.

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