Carl's Jr(r) And Hardee's(r) Challenge The Worthy To Become 'Burger Slayers' In New Interactive Marketing Campaign

A First for Both Brands, Campaign Employs Mobile Technology and User-Generated Content

(Wednesday, July 19, 2006) - Hearty appetites
meet their match daily at sister burger chains Carl's Jr.(R) and Hardee's(R).
The challenge of a Six Dollar Burger(R) or Thickburger(R) promises stomach
satisfaction, but good news exists for glory-seekers craving something more.

Now, a new gauntlet has been thrown down to find the bravest burger eater
in the land with the launch of an online portal aptly titled "Burger Slayer."
The campaign, live online and accessible at www.carlsjr.com and
www.hardees.com, connects laptops to table tops by encouraging participants to
snap a photo of themselves devouring -- or "slaying" -- their favorite Carl's
Jr. or Hardee's menu offering and then submit it for posting online.

Modern day slayers, armed with their mobile camera phone as weapon of
choice, gain entry into the tourney of faces by snapping their
burger-devouring action shot and sending to carlsjr@burgerslayer.com or
hardees@burgerslayer.com, or by uploading images from their digital cameras
directly onto the site. Daily, the best photos will be selected from the
burger battlefield and posted to the Web site (www.carlsjr.com or
www.hardees.com). Lords and ladies visiting the sites must cast votes for
their favorite and click them on toward victory. The chosen one is then
knighted Burger Slayer of the Month. Burger glory comes swiftly, with the
winner's photo posted, with a bio if desired, on the highly trafficked home
pages of the respective Web sites and with handsome payment in the currency
any young, hungry guy can appreciate: free burgers for a month.

Burger Slayer is the brainchild of Spacedog, a Los Angeles-based
independent interactive marketing agency and the interactive agency of record
for Carl's Jr. and Hardee's. Challenged to make site hits materialize into
restaurant visits, the Spacedog team decided to utilize mobile technology to
bridge the connection from the menu board to the keyboard, and Burger Slayer
was born.

"The hottest thing on the Web today is user-generated content like the
YouTube.com phenomenon," said Brad Haley, executive vice president of
marketing for Carl's Jr. and Hardee's. "So, we wanted to give our customers
the chance to create some content of their own in a fast and easy way by
shooting still photos of themselves in slayer mode on their camera phones."
Haley continued, "Our online marketing agency, Spacedog, has been a big
proponent of nurturing user-generated content and created this fun idea to
make it possible for almost anyone to do so."

"Burger Slayer is an ideal project for us -- we're able to employ emerging
technologies by encouraging young, hungry Carl's Jr. and Hardee's burger fans
to participate in promotions via their cell phones. This is user-generated
content at its best: it's easy to create the content, and it helps our fans
share their connection with Carl's Jr. and Hardee's in the online community,"
said Dustin Callif, managing director of Spacedog. "We challenge every burger
slayer out there to use their phone to snap a photo while devouring their
favorite Carl's Jr. or Hardee's burger. Who knows? You may find yourself
featured on the home page of www.carlsjr.com or www.hardees.com as the Burger
Slayer of the Month."

In-store elements will encourage novice slayers to snap a shot of the
action and throw their hat in the ring; word of the offer will be circulated
via social networking sites such as MySpace.com, photo sharing networks such
as Flickr, and banner ads on Yahoo! Photos can be submitted directly via
mobile phone to carlsjr@burgerslayer.com or hardees@burgerslayer.com, or by
uploading images from digital cameras directly onto the Burger Slayer site.
The competition will renew monthly.

About CKE Restaurants, Inc.

As of the end of its fiscal 2007 first quarter, CKE Restaurants, Inc.,
through its subsidiaries, had a total of 3,141 franchised or company-owned
restaurants in 43 states and in 13 countries, including 1,062 Carl's Jr.
restaurants, 1,963 Hardee's restaurants and 100 La Salsa Fresh Mexican
Grill(R) restaurants. CKE is publicly traded on the New York Stock Exchange
under the symbol "CKR" and is headquartered in Carpinteria, California.

About Spacedog

SPACEDOG is an independent, full service, interactive marketing and
branded entertainment development and production agency, focused on creating
unique and effective campaigns and entertainment content opportunities for
major brands. A pioneer in the fast-growing business of interactive marketing
and branded entertainment, they are the interactive agency of record for a
number of high-profile companies including Carl's Jr., Hardee's, Qantas
Airways and Air Pacific. The agency also has clients in a variety of
industries including entertainment, travel, retail, financial, high tech, and
quick service restaurants. For more information, please visit
www.spacedoghouse.com.

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