Carl's Jr.(r) Awakens Appetites With Smoked Sausage Breakfast Sandwich(tm)

Flaky Croissant, Smoked Sausage Link Stoke Early Morning Desires

(Wednesday, August 30, 2006) - Where there's
smoke, there's breakfast. Carl's Jr. announced today the newest addition to
its sizzling line-up of breakfast favorites: the Smoked Sausage Breakfast
Sandwich(TM). The delectable early-day delight boasts a split Hillshire
Farm(R) smoked sausage link, a warm, folded egg and a melting slice of
American cheese served on a flaky croissant.

While development of the breakfast menu has been a key goal for the
masterminds behind the zesty Steak & Egg Burrito(TM), hearty Breakfast
Burger(TM) and mouthwatering Loaded Breakfast Burrito(TM), it had been a while
since a breakfast sandwich had fanned the flames of pre-lunch desire. The
hearty-yet-delicate croissant and sausage pairing kindles enthusiasm for even
the most discerning of breakfast goers.

"Developing the breakfast menu at Carl's Jr. has been a key emphasis for
us over the past few years -- and it shows. We've now got an impressive
line-up of early-morning offerings and we don't even carry English muffins,"
said Brad Haley, executive vice president of marketing. "The Smoked Sausage
Breakfast Sandwich, along with our line of big, delicious burritos, helps give
Carl's Jr. the kind of great-tasting breakfast menu you can't get anywhere
else."

The Smoked Sausage Breakfast Sandwich is available during breakfast hours
and sells for $2.39 at most company-owned restaurants. A combo meal includes
coffee and hash brown nuggets and sells for $3.89. Pricing may vary.

Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc.
(NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May
22, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of
3,141 franchised or company-owned restaurants in 43 states and in 13
countries, including 1,062 Carl's Jr. restaurants, 1,963 Hardee's(R)
restaurants and 100 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Carl's Jr. near you, go to www.ckr.com or
www.carlsjr.com.

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