Roy Rogers Brings Back Its Fish Sandwich

(Tuesday, February 28, 2006) - Roy Rogers Restaurants announced today the promotion of its Fish Sandwich for a limited time through April 18. Roy Rogers' fish sandwich consists of Icelander Cod, a slice of American cheese and creamy tartar sauce on a fresh Kaiser roll. The sandwich sells for $3.29, and the combo that includes a regular side dish and regular drink, will cost $5.59. The Fish Sandwich promotion will run in 43 restaurants throughout Maryland, Delaware, New Jersey, New York, Pennsylvania and Virginia, and will be supported through radio advertising and local store marketing.


Director of Operations, Barbara Pacifico, stated, "Roy Rogers' Fish Sandwich is a higher quality product than what most of our competitors sell. Our guests really enjoy the taste and appreciate the quality."
Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 39 franchise locations in the Mid-Atlantic region. The Company is in the process of re-igniting the brand and the franchise system. Visit Roy Rogers on the Web at www.royrogersrestaurants.com.

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