Roy's Famous Roast Beef With Cheddar

(Friday, April 28, 2006) - Roy Rogers Restaurants announced today the promotion of its Roast Beef & Cheddar Sandwich for a limited time through June 13. This tasty sandwich consists of Roy's slow-cooked, USDA choice roast beef topped with a smoky cheddar cheese sauce and Bull's-Eye® original barbecue sauce. Guests can customize this sandwich by visiting the famous Fixin's Bar®, which features a dozen different condiments, like fresh lettuce, tomatoes and onions.

The Roast Beef & Cheddar sandwich sells for $4.09. The combo, which includes choice of side and regular drink, will cost $6.19. The Roast Beef & Cheddar promotion will run for approximately eight weeks in 20 restaurants throughout Maryland and Virginia, and will be supported through radio advertising and local store marketing activities.

Director of Operations, Barbara Pacifico, stated, "The Roast Beef & Cheddar highlights and reinforces our regular roast beef sandwich. It gives our customers just one more reason to love our roast beef."
Roy Rogers is franchised by The Plamondon Companies, which operates 15 corporate restaurants and 39 franchise locations in the Mid-Atlantic region. The Company is in the process of re-igniting the brand and the franchise system. Visit Roy Rogers on the Web at www.royrogersrestaurants.com.

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