Embassy Suites Hotels® Honored With Prestigious Effie Award

Hotel Brand Honored with Third Effie Award in As Many Years

(Thursday, June 15, 2006) - For the third time since 2003, Embassy Suites Hotels has been honored with an Effie Award, one of the crowning achievements in the advertising and marketing industries. The brand was awarded for its innovative "Snap Happy" summer photo contest, which was introduced in 2005.

The recognition is not based on creative components of the campaign, but rather on the campaign's results. With the bronze Effie Award, the Embassy Suites Hotels brand joins an elite group of national consumer brands who have received multiple awards, including IBM, Apple, Pepsi, Budweiser and Gillette.

"This is a very prestigious honor for not only our brand, but also our targeted marketing efforts," said Jim Holthouser, senior vice president, brand management, Embassy Suites Hotels. "Marketing is more than just clever creative and catchy tag lines-ultimately, it's about results. To be honored by the New York American Marketing Association for a campaign that produced great results is quite a distinguished honor."

The cornerstone of the Snap Happy photo contest was embassysnaphappy.com, an online photo album where families could upload their vacation photos for a chance to win one of ten family vacations to Hawaii. As a result, nearly 3,000 photos were uploaded to the site and more than 2,400 people registered for the promotion.

"The Snap Happy contest was designed to capture the very essence of why families take vacations - to create memories," said John Lee, vice president, brand marketing for Embassy Suites Hotels. "Our Web site gave them a place to showcase their family memories for a chance to win a very cool prize."

The Embassy Suites Snap Happy campaign generated more than $30 million in tracked revenue during the three-month summer season. Meanwhile, the Snap Happy Web site averaged a whopping 40,000 hits a day as visitors typically spent an average of eight minutes at the site.

To learn more about the contest and to view great family vacation photos, visit www.embassysnaphappy.com .

About the Effie Awards
Introduced by the New York American Marketing Association in 1968, the EFFIE Award is the most significant award in the marketing industry because it honors the one truly significant achievement in advertising: Results. The Effie Awards have since expanded to 30 countries on five continents worldwide.

About Embassy Suites Hotels
Embassy Suites Hotels is a member of the Hilton Family of Hotels and opened its first hotel in 1984. It was the first all-suite upscale hotel brand to enter the industry and today has nearly 190 hotels. To make reservations or learn the locations of Embassy Suites Hotels® in urban, suburban, airport and resort areas, travelers can visit the Embassy Suites Hotels Web site at www.embassysuites.com , call 1-800-EMBASSY or contact their professional travel agent.

Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with nearly 2,800 hotels and 475,000 rooms in more than 80 countries, including 150,000 team members worldwide.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad®, Coral by Hilton®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton®, Scandic and The Waldorf=Astoria Collection™.

View all Embassy Suites Hotels Press Releases

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