First-of-its-kind Pet Care Franchise Explodes On To Small Business Scene

(Thursday, March 23, 2006) - With the pet care service industry "coming of age", particularly amid the large number of baby boomers and double income households whose disposable income is on the increase, FETCH! Pet Care can officially say it has been in the right place, at the right time, with the right solution. The nationally franchised pet care business borne out of Berkeley, California exploded onto the market place just two short years ago, having since established 36 franchises that, all combined, service over 550 cities and towns from coast to coast – and with many more on the near horizon.



With 63% - a full 69 million - of all U.S. households collectively owning upwards of 360 million pets and with 2005 U.S. pet industry expenditures exceeding $36 billion, FETCH! Pet Care founder Paul Mann is ensuring his network of franchises are poised and ready to secure the "top dog" position in the burgeoning pet care service market that, until now, has had no national provider or discernable brand.



Indeed, the nationally franchised FETCH! Pet Care has not only set the bar high, but has officially established it. In an industry dominated by independent 1-2 person operations that book up and burn out quickly, FETCH! Pet Care's decidedly large national network of pet sitters, technology-enabled operations, and investment in both national and regional marketing and public relations initiatives have taken the pet care industry to new heights.



"The trend of pet ‘humanization' is on the rise in terms of how pets are treated and pampered, with overall spending having doubled in the last decade," says Mann. "This coupled with the fact that franchise-based businesses have been proven to be six times more likely to succeed than an independent business, we are able to offer prospective business owners a promising opportunity. And since our franchise fees are among the lowest in the nation, FETCH! Pet Care is well positioned as a ‘no brainer' for those seeking an inexpensive, low risk, enjoyable and lucrative home-based franchise business."



FETCH! Pet Care's USPs start with each franchise location's unusually large staff of well screened and trained pet care professionals throughout key geographic regions, which includes on-duty phone dispatch personnel to centrally and rapidly fulfill each client's request on-the-fly.



The company has also uniquely streamlined all aspects of their escalating back-office operations with sophisticated Internet software systems, detailed processes and procedures to guarantee consistent satisfaction among their customers. This includes real-time electronic order confirmations to clients and automatic assignment reminders to sitters four days before an assignment begins.



In addition, FETCH! Pet Care centrally manages all direct mail and Internet advertising programs for its franchisees, also providing them with a variety of branded marketing materials, including clothing, promotional literature and give-aways to support each franchise's localized promotion efforts. Additionally, the company retains a PR agency of record to conduct ongoing localized and national publicity campaigns on its behalf.



Mann continues, "With the advent of FETCH! Pet Care, pet sitting and dog walking services finally meet 21st Century standards. I'm excited for the future of each and every FETCH! Pet Care franchisee who themselves will benefit from being in the right place, at the right time, with the right solution."



Please contact me at 858-577-0206 or merilee@kerncommunications.com to arrange a conversation with company founder Paul Mann and/or any of his franchisees. FETCH! Pet Care clients are also available for interview.

Best Regards,
Merilee Kern

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