Orange Julius® Returns To St. Louis Area After More Than 25 Years

ST. LOUIS (Monday, November 01, 2004) - Orange Julius of America and American Dairy Queen Corporation proudly announce the opening of a new Orange Julius/Dairy Queen store scheduled for November 2004 at the St. Louis Mills Mall in Hazelwood, Missouri. The store will be located in "Neighborhood One" near Bed Beth & Beyond. The store is owned and operated by Joseph Potter.

The new Orange Julius/Dairy Queen store will serve an assortment of Orange Julius products, including the Julius Creations(r) Premium Fruit Smoothies line of freshly-blended premium smoothies made with real fruit, fruit juice and frozen non-fat vanilla yogurt or sherbet. Additional menu items include the refreshing and frothy Julius(r) Original blended juice drinks. The store will also serve a variety of Dairy Queen soft-serve items, including the famous Blizzard(r) Treats as well as shakes, malts, cones, sundaes and Royal Treats(r).

The St. Louis Mills Mall location will feature a fresh, exciting design concept incorporating maple woodwork and colorful glass tiles.

Potter looks forward to the opening. "We're excited for the return of Orange Julius to the St. Louis market," said Potter. "I've had many people in the community tell me Orange Julius brings back fond memories of their youth."


About Orange Julius
First established in 1926 as an orange juice stand in Los Angeles, Orange Julius today has more than 200 Orange Julius stores and more than 225 combination Dairy Queen®/Orange Julius locations in the U.S. The Orange Julius of America franchise is a wholly-owned subsidiary of International Dairy Queen (IDQ). IDQ is one of the world's largest distributors of frozen treats, hot food items and other drinks and treats with a system of more than 5,700 Dairy Queen stores in the United States, Canada and other foreign countries. For more information about Orange Julius, please visit www.orangejulius.com or www.idq.com.


Joseph Potter
Phone: +1 (314) 227-5432

Todd Andrews
Karwoski & Courage
t.andrews@creativepr.com

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