Orange Julius® Teams Up With Dairy Queen® At The Jefferson Mall

MINNEAPOLIS, MINN (Friday, March 04, 2005) - Orange Julius of America and American Dairy Queen Corporation proudly announce the recent opening of a new Orange Julius/Dairy Queen store at the Jefferson Mall in Louisville, Ky. The specialty store is located across from the food court on the mall's main level. The store's on-site manager is Te' Airra Boyd.


The new Orange Julius/Dairy Queen store serves an assortment of Orange Julius products, including the Julius® Premium Fruit Smoothies, freshly-blended smoothies made with real fruit, fruit juice and frozen non-fat vanilla yogurt or sherbet. The current Julius Premium Fruit Smoothie feature, the new 3-Berry Blast, is an exciting blend of strawberries, raspberries, blackberries and non-fat frozen yogurt. Additional menu items include the famous and frothy Julius Original blended fruit drinks. The store also serves a variety of Dairy Queen soft-serve items, including the famous Blizzard® treats, MooLatté® frozen blended coffee drinks and other DQ® soft-serve ice cream treats.

The Jefferson Mall location features a fresh, exciting design concept incorporating maple woodwork and colorful glass tiles.

Store Manager Te' Airra Boyd is extremely pleased with the new store and is excited to bring back Orange Julius along with Dairy Queen, to the Jefferson Mall. "The grand opening went very well. The mall customers were very happy to see Orange Julius back in the mall and they were also pleased to see the addition of Dairy Queen," said Boyd.


About Orange Julius
First established in 1926 as an orange juice stand in Los Angeles, Orange Julius® today has more than 200 Orange Julius stores and more than 225 combination Dairy Queen/Orange Julius locations in the U.S., plus additional locations in Canada and International markets. The Orange Julius of America franchise is a wholly-owned subsidiary of International Dairy Queen (IDQ). IDQ is one of the world's largest distributors of frozen treats, hot food items and other drinks and treats with a system of more than 5,700 Dairy Queen stores in the United States, Canada and other foreign countries. For more information about Orange Julius, please visit www.orangejulius.com or www.idq.com.


Contacts
Todd Andrews
Karwoski & Courage Public Relations
Phone: +1 (612) 342-9661
t.andrews@creativepr.com

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