Launch Named Public Relations Agency Of Record For Noodles Development Lp

Fast-Casual Restaurant Concept to Roll out National Re-Branding Campaign

SCOTTSDALE, ARIZONA (Tuesday, November 01, 2005) - Noodles Development LP, the developer of fast-casual restaurant franchise "Nothing but Noodles," announced that they have retained Scottsdale based LAUNCH to execute a comprehensive public relations and marketing campaign. The focus of the campaign is to increase visibility of this fast-casual restaurant concept, increase visits by current customers and introduce the brand to new customers, in addition to generating interest from potential franchisees.

"We selected LAUNCH because of the team's expertise in successfully executing public relations programs for restaurants and food companies. We are excited to add LAUNCH as a partner in our invigorated marketing efforts and look forward to shared success," said Chad Everts, Partner.

Noodles Development LP is also working with design firm Blenderhaus to develop new brand identity materials, new website and other creative collateral. The comprehensive marketing and public relations campaign that LAUNCH and Blenderhaus will execute includes events, consumer education programs, an extensive media outreach campaign designed to generate media attention, consumer sales and increased franchisees.

"We are thrilled to be working with Blenderhaus in taking on this exciting project for Nothing but Noodles. Our focus is to use our experience in franchise marketing and Blenderhaus's creative expertise to leverage national attention for the brand," said Stephanie Houser, President of LAUNCH.

Nothing but Noodles offers a wide range of menu selections that include salads, appetizers, pasta dishes, low carb options and desserts. LAUNCH will work with Noodles Development LP to introduce consumers to the wide range of freshly prepared, high quality menu items at value prices. To date, the company has seven locations across Arizona, with several more scheduled to open within the next several months. Nationwide, the company has locations in 19 states across the U.S.

For more information about Nothing but Noodles, please call Mary Garrett at 480.966.0100 ex. 201 or visit their web site at www.nothingbutnoodles.com.

ABOUT Noodles Development LP
Noodles Development LP is the creator of Nothing but Noodles, a fast-casual franchise restaurant dedicated to providing the highest-quality, best-tasting, made-to-order noodles and pastas available. The menu also offers fresh salads, wraps and deserts. Their concept fills the void between the typical fast-food outlet and a full-service dining experience that is costly and time consuming. The fare at Nothing but Noodles draws on a variety of cultural influences from around the world, including Asian, European, Mediterranean and American.

ABOUT LAUNCH
LAUNCH is a Scottsdale based firm dedicated to assisting companies take their products, services and business to the marketplace. The company was formed by Stephanie Houser, who previously was founder and president of San Francisco based Digital Clarity. Since LAUNCH's inception in April 2004, the firm has received a number of industry awards for the work that they performed on behalf of their clients. Awards include the International Association of Business Communications Copper Quill Award in both 2004 and 2005, The American Marketing Award Spectrum Award in 2004 and the Publicity Club of Chicago Silver Anvil Award. The company has also garnered the attention of numerous media outlets, including features in Create Magazine, The Arizona Republic and The Business Journal of Phoenix among many others..

ABOUT Blenderhaus
Blenderhaus mixes the resources of a traditional agency with the flexibility and efficiency of a global team of creative talent. They collaborate with clients, using visual communication in the form of print, web and broadcast to stir brand awareness. Their purpose is to make emotional connections between brands and their consumers.

Blenderhaus offers a full range of creative services from concept to completion including design, writing, web programming, photography, illustration, broadcast production and print management.

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