Mr. Rooter® Hires Marketing Manager
(Thursday, May 11, 2006) -
Mr. Rooter announces the addition of Chris Mellon, marketing manager, to its corporate team. In this recently created role, Mellon works with franchisees and franchise systems managers to create customized local marketing plans, collaborates with the advertising agency on national advertising efforts, and develops and enforces marketing and advertising standards. "Chris brings more than 10 years of marketing experience to the Mr. Rooter team," said Mike Bidwell, president of Mr. Rooter. "We're excited about the future of our marketing and advertising efforts, and we believe Chris will help grow our brand throughout the world." Before making the move to Mr. Rooter, Mellon spent five years as creative director and brand manager for The Dwyer Group®, the holding company for Mr. Rooter and five other franchising companies. "Being part of The Dwyer Group has given me a broad perspective of the franchising service industry," Mellon said. "This new role allows me the opportunity to focus my efforts on one brand, and I am excited about that opportunity." Prior to The Dwyer Group, Mellon held the positions of marketing communications coordinator at CCI Publishing and director of marketing for Budget Opticals of America. He graduated with a marketing degree from Baylor University in 1995. About Mr. Rooter®: Established in 1970, Mr. Rooter is the largest all-franchised, full-service plumbing and drain cleaning company in the world. Recognized by Entrepreneur magazine among its "Franchise 500" and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers at more than 200 locations in the United States and Canada and more than 100 locations internationally through master licensees. Mr. Rooter began franchising in 1974 and is a subsidiary of The Dwyer Group, Inc. For more information or to find the location nearest you, please visit our Web site at www.mrrooter.com. About The Dwyer Group®: The Dwyer Group, Inc., based in Waco, Texas, is a holding company of six franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor® in the UK), and Rainbow International®. Collectively, these independent franchise concepts offer customers world-wide a broad base of residential and commercial services. The Dwyer Group also owns Harmon Solutions Group™, a third party administrator for the insurance community. The Dwyer Group is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco. For more information on The Dwyer Group, or its franchise concepts, visit the company's Web site at www.dwyergroup.com.
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COMPANY INFORMATION
Mr. Rooter
1020 N. University Parks Dr.
Waco,
TX
Toll Free: (800)298-6855
Fax: (800)209-7621
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