Motophoto® Partners With Lifepics And Ez Prints For Online Imaging Launch

(Monday, November 17, 2003) - MotoPhoto, the industry's dominant photo and imaging franchise, announced today a joint venture with LifePics, the leading provider of business-to-business online digital photography solutions and EZ Prints, a leading provider of private-label digital image fulfillment solutions.



These strategic partnerships will allow the MotoPhoto® franchise system to capitalize on a private label online digital imaging solution as they launch MOTOePicsSM and MOTOgiftsSM powered by LifePics and supported by EZ Prints. The MOTOePics and MOTOgifts solution will allow MotoPhoto customers to upload their digital photos into Internet albums for long-term storage while at the same time providing them with many choices of prints and unique photo gifts. They will be able to view their photos online, edit, share digital albums, order photos and photo gifts online for home delivery or pickup at any MotoPhoto location using the MotoPhoto website. (www.motophoto.com)



"Our goal is to provide a comprehensive system-wide online imaging experience to our customers. We are very excited to deploy MOTOePics and MOTOgifts a combination we consider to be the most powerful online imaging solution in the industry," said Harry Loyle, President and CEO of MOTO Franchise Corporation, the franchiser.



"We feel confident that by selecting the LifePics private branded online imaging solutions, MotoPhoto franchisees will set new standards in customer satisfaction and retention in the photofinishing industry," said Vahe Christianian, President and CEO of Life Pics, Inc.



James Bardin, President and CEO of EZ Prints added, "EZ Prints' private-label fulfillment solutions and enabling infrastructure will surely open up new opportunities for sales and revenue growth to the MotoPhoto system as well as new, unique and exciting ways for customers to share their digital memories via MOTOePics and MOTOgifts."



About MotoPhoto®



MotoPhoto is an upscale specialty retailer in the photo developing and portrait business. MotoPhoto® stores feature on-site processing, portrait studios, select merchandise, and offer state-of-the-art digital technology, including digital printing and writing images to CDs. MotoPhoto is North America's largest franchise system of one-hour photo processing with over 250 locations in the U.S. and Canada. For more information on MotoPhoto, visit www.motophoto.com.


LifePics, Inc


Founded in 2000, LifePics is the leading provider of business-to-business Internet digital photography solutions. LifePics offers photo-finishing retailers, photographic equipment manufacturers and photography professionals, full service, private-branded, digital imaging e-commerce solutions based upon the company's proprietary architecture. LifePics' unique technology allows for online image storage, retrieval and fulfillment. Headquartered in Boulder, Colorado, LifePics, Inc is a privately -held Delaware corporation. For more information, visit LifePics at http://www.lifepics.com.

LifePics is a trademark of LifePics, Inc.


About EZ Prints


Atlanta-based EZ Prints Inc. is a leading provider of private-label digital image fulfillment solutions. Through a growing network of 300 partners, the company offers a variety of products and services that can be delivered in a branded, co-branded, or private label fashion. Products include photographic prints up to 20" x 30" on three surfaces, prints for professional applications, panoramic prints, greeting cards, calendars, and a wide selection of personal creations. For more information on EZ Prints, visit www.ezprints.com.

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