Taste The Good Life! Long John Silver's® Brings Buttered Langostino Lobster Bites To America Just In Time For Lent

(Monday, February 27, 2006) - Leave it to the world's most popular quick-service seafood chain to add some excitement to the dining season during Lent, a time when seafood consumption increases. This year, Long John Silver's is introducing Buttered Lobster Bites™, made with real langostino lobster.

Buttered Lobster Bites are bite-sized pieces of real langostino lobster prepared in a buttery breading. Perfect for eating on the go, Lobster Bites are available in a portable Snack Box for just $2.99. (Pricing and participation may vary by location.)

"Our customers tell us they crave the taste of lobster, but they don't have $20 to spend – and an hour to waste – in order to get it," said Don Gates, Director of Marketing for Long John Silver's. "Now, with the introduction of our new Buttered Lobster Bites, customers can enjoy the taste of real langostino lobster at a fast food restaurant, served quickly and at a great price."

Long John Silver's Buttered Lobster Bites will be available for a limited time. In addition to the $2.99 Snack Box, Lobster Bites are also available in a Combo (including Lobster Bites, one piece of Fish, fries, hushpuppies and a 22-ounce drink for $4.99) and a Platter (which includes Lobster Bites, two pieces of Fish, fries, slaw and hushpuppies for $6.99).

Gates points out that practically every fast-food chain offers a cookie-cutter style fish sandwich during Lent, but it takes a company like Long John Silver's to offer an exciting menu item like Lobster Bites.

"We appeal to seafood lovers year round; this isn't a part-time job for us," Gates said. "That's why you'll find an exciting product like Buttered Lobster Bites only at Long John Silver's, while the ‘seafood pretenders' serve up their generic fish sandwiches for Lent."

Gates advised that customers should act quickly if they want to enjoy the taste of real langostino lobster at Long John Silver's. "Lobster season doesn't last forever," he said.

Gates added that Long John Silver's is investing millions of dollars during Lent to bring the Buttered Lobster Bites message to America. From television and radio advertising to billboards, the internet and other marketing vehicles, Long John Silver's is "reaching out to everyday Americans who want a taste of the good life."

More information about Long John Silver's Buttered Lobster Bites can be found at www.ljsilvers.com. While visiting the site, customers can take the "Yarr, Genius!™" quiz to test their knowledge of pirate trivia and get a chance at winning a "Yarr, Genius!" t-shirt. In addition, visitors to the site can register to win free Long John Silver's food for a year – one free LJS meal each month for 12 months. One winner will be selected each week during Lent.

Long John Silver's, Inc. based in Louisville, Kentucky (www.ljsilvers.com), is the world's most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson's classic Treasure Island, Long John Silver's, Inc. was founded in 1969. Today, there are more than 1,200 Long John Silver's, Inc. restaurants worldwide, and an additional 284 points of distribution in multi-brand restaurants, serving nearly four million customers weekly. Long John Silver's, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world's largest restaurant company in terms of system units with nearly 34,000 restaurants in more than 100 countries and territories.

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