First Restaurant In San Antonio On January 30

A Free Year's Supply of Krystal Hamburgers to Be Given Away to First "Sackful" of Customers in Line; San Antonio Opening Day and Week will Feature the NEW Krystal Crave Cruiser

SAN ANTONIO (Wednesday, January 18, 2006) - Krystal, the fast food icon famous for its fresh, hot, small, square hamburgers and signature big taste menu items craved by a cult-like following all across the South, will open its first restaurant in San Antonio on Monday, January 30, and to celebrate, Krystal will be giving away a year supply of free Famous Krystal hamburgers to the first "Sackful" of adults in line when the new restaurant located at 6446 NW Loop 410 opens at 10 a.m.

In Krystal jargon, a Sackful refers to an order of 12 Famous Krystal hamburgers, and it will be the first 12 adults, age 18 and older, who will receive a Sackful of Famous Krystal hamburgers every week for an entire year (or one could say a "Sackful" of months). And the food prizes will not end there. Krystal celebrated its 73rd Anniversary this past October, making it the South's oldest fast food chain, and in honor of both its anniversary and the San Antonio opening, Krystal will extend various food prizes to all of the first 73 individuals in line by 10 a.m., with coupon giveaways for products such as the Krystal Steamer Pack (24 Krystal hamburgers) and Krystal Combos. Customers wishing to receive a food prize at the opening may line-up 24 hours in advance at the new restaurant.

"The big taste of Krystal has finally arrived to San Antonio, and we will celebrate by giving away great food prizes to our devoted Krystal Lovers who will be a part of our history in San Antonio," said Fred Exum, chief executive officer, The Krystal Company. "The extreme passion of Krystal lovers makes us unique in the fast food category, and our openings bring out our most passionate customers. We've had people in line as early as 24 hours in advance of the opening and camping out in all types of weather just so they could be the very first customers and win a year's supply of free Krystals. Based on the e-mails and letters we're receiving, I know we'll see the same enthusiasm for our opening in San Antonio."

The San Antonio Krystal restaurant is the first of ten locations scheduled to open in the San Antonio area under the guidance of Krystal's local franchise partner Square Food Development LP. The restaurant will feature a refreshing, efficient design that pays homage to the traditional Krystal look while showcasing the company's modern, new image. The interior spaces are bright and shiny, harking back to Krystal's heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances.

"We're excited to finally bring the big taste of Krystal to San Antonio " said Dave Evans, owner and operator of Square Food Development LP. "Krystal is a fast food icon and serves great food with a big taste you just can't get anywhere else and all at a great value. With our opening this January, and nine more planned for the area, we are excited that San Antonians will no longer have to travel far to satisfy their cravings for Krystal."

Introducing the Krystal Crave Cruiser, For Krystal Cravers In a Hurry

Any time a new Krystal opens, there is always a frenzy, and for the convenience of customers and faster service, Krystal has introduced the Crave Cruiser, a big rig trailer that comes to openings and serves as a mobile Krystal kitchen complete with six grills. And while the Crave Cruiser is fully capable of preparing the entire line of Krystal's Big Taste products, for Krystal's opening in San Antonio the 9ft. high by 45 ft. long Crave Cruiser will focus solely on orders for the signature Krystal hamburger as well as fries and drinks during the first seven days of operation.

"With the excitement surrounding our openings, the Crave Cruiser serves as a much-needed second kitchen to help us better serve the long lines and larger orders," noted Exum. "For our San Antonio customers, the Crave Cruiser will be perfect for those who may be in a hurry, are paying with cash and can't wait to get their hands and mouth on our famous Krystal burger."

The Krystal Company

Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand-and the great food, service, value and setting that it represents-has taken a prominent place in the South's cultural landscape.

While the company's identity has always centered on the Famous Krystal hamburger, Krystal's menu offers a variety of unique menu items that are distinctive in size and shape, served fresh, hot off the grill and perfect anytime of the day. Krystal Sunrisers (small breakfast sandwiches), Krystal Chiks (small chicken sandwiches) and Krystal Pups (small hot dogs offered with chili and cheese) are a just a few of the popular menu items that deliver on this promise. Krystal continues to expand its menu variety with breakthrough offerings, including the B.A. Burger, a full size hamburger made from 100% USDA Choice Black Angus Chuck, and Krystal's Breakfast Scramblers line that takes traditional plate breakfasts and stacks them smartly in bowls to be conveniently enjoyed on the go, either scrambled up or layer by layer.

The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has more than 420 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.

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