Knights Releases New Comic Book Issue Promoting Child Safety
Chains Superhero Stars in Educational Comic Book Series Provided Free to Travelers
(Monday, October 18, 1999) -
The second issue of Knights limited edition comic book,The Adventures of Sir Knight is now available to travelers at all Knights Inn locations. The popular comic and activity book features the chains Superhero mascot, Sir Knight, and has an overall theme of Travel Fun - Travel Safe, aimed at children and adults alike.
Im telling you, these books are fantastic and have been a huge success so far, said Vinay Patel, vice president of marketing for Knights Franchise Systems, Inc. They include fun and educational activities for kids, communicate our concern for travel safety for all ages, and have the ultimate in Superhero excitement.
The comic provides a range of activities that engage children with words and pictures and help sharpen their reading as well as their geography skills. The books also provide children with important safety and travel messages. No purchase is necessary to receive the free comic books, which are promoted at each hotels front desk.
Issues are released on a quarterly basis, with the next issue slated to appear in early February 2000. All books will contain a safety theme.
The results are outstanding, added Patel. Child safety is something that we have always felt strongly about and it seems most appropriate to use our lovable mascot and Superhero, Sir Knight, to educate children on safety measures through this unique educational vehicle.
The contemporary 21st century knight is expected to generate brand awareness and deliver the Knights Inn value message of comfortable, budget lodging to consumers. The Adventures of Sir Knight series is testimony to the chains plan of becoming an innovative brand that has a fun, unique and effective way of communicating with its target markets.
Through our new Superhero, weve brought this brand to life to make an impact on our potential guests, said Patel. Plus, by incorporating fun and education, our comic books take on an exciting dimension that will further encourage families to relate to the Knights Inn name and culture.
Knights Franchise Systems, Inc., a subsidiary of Cendant Corporation (NYSE: CD), is a budget lodging chain of more than 235 franchised properties in the United States and Canada. For reservations or further information, the toll-free number is 1-800-843-5644 (1-800-THE KNIGHTS).
CONTACT: Evy Apostolatos (973) 496-8420 evy.apostolatos@cendant.com
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COMPANY INFORMATION
Knights Franchise Systems
1 Sylvan Wy.
Parsippany,
NJ
Toll Free: (800)758-8999
Fax: (800)643-2107
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