Johnny Rockets Hires Hill & Knowlton As Public Relations Agency Of Record

Firm To Drive Brand Buzz

(Tuesday, February 14, 2006) - The Johnny Rockets Group, Inc., announced today it hired Hill & Knowlton, a leading communications consultancy, as public relations agency of record. The rapidly-growing retro restaurant chain will look to Hill & Knowlton for strategic communications guidance in extending the Johnny Rockets brand with consumer campaigns, events and promotional initiatives, all designed to create brand buzz and increase awareness.

"As we continue to build our business and our brand, we wanted a top-notch agency partner that could deliver creative thinking and buzz-building initiatives to introduce more consumers to the Johnny Rockets experience," said Mimi Somerman, Sr. Vice President of Marketing, The Johnny Rockets Group, Inc. "As a firm with great success in lifestyle marketing communications and media relations, Hill & Knowlton is a perfect fit for our brand, our culture and our plans to create even more excitement about Johnny Rockets."

The Johnny Rockets corporate team, based in Lake Forest, California will work closely with Hill & Knowlton in both Irvine and Los Angeles, tapping into the agency's extensive experience with consumer goods, restaurants and franchised organizations.

"At Hill & Knowlton, we provide the highest quality of service to our clients, one of the many qualities we have in common with Johnny Rockets," said Bonnie Goodman, general manager of Hill & Knowlton's Los Angeles
and Irvine offices. "We are extremely pleased to be working with such a quality brand in the food service industry, and look forward to helping Johnny Rockets increase its presence and impact in the marketplace."

Hill & Knowlton will be asked to help promote recent and future restaurant openings as well as additions to the Johnny Rockets menu in the coming months. The firm will also play a central role in responding to all media inquiries and requests, as well as provide crisis communications support.

"There are many activities ahead of us in 2006, and we felt Hill & Knowlton could help spread the message that Johnny Rockets is on the move," said Somerman. "We look forward to not only providing a premier experience for our customers, but to attracting new diners through effective communications campaigns."

About Johnny Rockets
For more than 19 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes, malts and freshly-baked apple pie. The Johnny Rockets Rocket Kids program provides children with their own brand of fun, including a special children's menu and activity book. Guests of all ages can enjoy an all-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic décor.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including its ranking as the No. 1 full-service burger restaurant on Entrepreneur magazine's 27th Annual Franchise 500 list and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Headquartered in Lake Forest, Calif., Johnny Rockets boasts 183 corporate and franchise-owned restaurants in 29 states and eight countries. To learn more about Johnny Rockets, visit johnnyrockets.com.

About Hill & Knowlton
Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is based in New York, with 71 offices in 40 countries, as well as an extensive associate network. The agency is part of WWP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

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