Mega Mall In Dubai Welcomes Johnny Rockets

All-American Diner Opens at International Shopping Resort

DUBAI, UNITED ARAB EMIRATES (Tuesday, March 28, 2006) - One of the world's most prestigious addresses, Sheik Zayed Road, home to the magnificent Mall of the Emirates, welcomes a new resident—Johnny Rockets. Johnny Rockets Group, Inc. announced today the opening of its third Dubai location inside the Middle East's largest mall, enabling Johnny Rockets to tantalize the taste buds of tourists from around the globe with its juicy hamburgers, fresh American fries and creamy hand-dipped shakes.

Located in the heart of "new" Dubai, Mall of the Emirates features 223,000 square meters of mixed-use development, including 400 retail shops, 65 dining options, two hotels, a two-level family entertainment center, a 14-screen cinema, the Dubai Community Arts and Theatre, and the first indoor ski destination in the Middle East. Since opening in 2005, tourists and local residents have flocked to this international shopping paradise, and now Johnny Rockets can cater to their cravings for timeless American treats.

"Based on the success of the first two franchises, we believe that the Mall of the Emirates is an ideal location for our newest Johnny Rockets," said franchisee Zaher Samman. "The mall's family-friendly atmosphere is the perfect backdrop for serving up the American diner experience."
Johnny Rockets now maintains three Dubai locations and plans to continue expansion throughout the UAE. Since its debut to the city in 1996, Johnny Rockets has gained recognition as one of the best hamburger restaurants in Dubai.

"The quality, service and friendliness of the Johnny Rockets' concept is witnessing great success in the UAE, as evidenced by the success of the first two locations," said Mike Shumsky, chairman and CEO, The Johnny Rockets Group, Inc. "We look forward to bringing the spirit of Johnny Rockets to the Mall of the Emirates."

The new Johnny Rockets is located directly above the food court area inside Magic Planet, a family-style entertainment center inside Mall of the Emirates.

For more information about Johnny Rockets, please visit JohnnyRockets.com.

About Johnny Rockets
For more than 19 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an all-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic décor.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including its ranking as the No. 1 full-service hamburger restaurant on Entrepreneur magazine's Franchise 500 list and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Headquartered in Lake Forest, Calif., Johnny Rockets boasts 187 corporate and franchise-owned restaurants in 29 states and eight countries. To learn more about Johnny Rockets, visit us at JohnnyRockets.com.

For more information contact:
Jacqueline Feldman
Johnny Rockets News Bureau
(949) 223-2320
JohnnyRocketsNewsBureau@hillandknowlton.com

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