Johnny Rockets Takes On A New Dance Partner

Restaurant Chain Offers ‘Take the Lead' Sweepstakes

(Monday, April 03, 2006) - Johnny Rockets Group, Inc. announced today the launch of the "Take the Lead" Sweepstakes, an in-restaurant and online promotion supporting the upcoming release of "Take the Lead" an exciting new dance drama starring Antonio Banderas.

Guests can log onto JohnnyRockets.com to enter the sweepstakes for a chance to be one of three lucky winners to collect a grand prize package which includes an iPod Nano and a $500 iTunes gift card. Participants also have the opportunity to win one of 10 first place prize packages that feature an iPod Nano and a $ 50 iTunes gift card. Other prize packages include the "Take the Lead" soundtrack and a Johnny Rockets gift certificate.

Johnny Rockets prides itself on good food, good times and great music. Dancing is an integral part of these traditions. So, when the opportunity to support "Take the Lead" presented itself, it fit perfectly with the brand's tradition of in-restaurant dancing.

"The Johnny Rockets team is thrilled to be the sponsor of the ‘Take the Lead' sweepstakes," said Mimi Somerman, Senior Vice President of Marketing. "It is an inspirational film that reminds us of the important way in which dance can influence our lives and we are proud to support this film."

"Take the Lead" is loosely based on the true story of internationally celebrated ballroom dancer Pierre Dulane. Banderas plays a professional dancer who volunteers to teach dance in the New York public school system. He soon discovers that his ballroom dance methods conflict with the hip hop instincts of his students—so they team up to create a new style of dance. "Take the Lead" boogies into theatres on April 7, 2006.

The "Take the Lead" Sweepstakes begins March 29 and ends April 30, 2006. Official sweepstakes rules are available at JohnnyRockets.com.

For more information about Johnny Rockets, please visit JohnnyRockets.com.

About Johnny Rockets
For over 19 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an all-American retro restaurant, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic décor.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including its ranking as the No. 1 full-service hamburger restaurant on Entrepreneur magazine's Franchise 500 list and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Headquartered in Lake Forest, Calif., Johnny Rockets boasts 187 corporate and franchise-owned restaurants in 29 states and nine countries. To learn more about Johnny Rockets, visit us at JohnnyRockets.com.

For more information contact:
Jacqueline Feldman
Johnny Rockets News Bureau
(949) 223-2320
JohnnyRocketsNewsBureau@hillandknowlton.com

View all Johnny Rockets Press Releases

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