Saladworks Awards Its Top Franchisees At Its Second Annual Convention

(Monday, April 24, 2006) - Saladworks, the nation's leading salad franchise with more than 75 locations, held its Second Annual Franchisee Convention on Wednesday, April 5 at Atlantic City's Borgata Hotel, Casino and Spa.

At the convention, Saladworks announced its strategic focus for the next twelve months, which includes opening at least 15 new locations by the year's end. Saladworks owner and founder John Scardapane envisions more than 205 locations by the end of the decade. In addition to announcing plans for new stores, he told the gathering of 200 Saladworks franchisees and employees that the 20-year pioneer in the fresh-tossed-to-order salad category anticipates $5.3 million in total operating revenues for 2006, of which he intends to re-invest $5.1 million back into the company. These numbers represent Scardapane's controlled development plan, which maximizes growth within Saladworks' existing system and budget.

"The Saladworks culture is our competitive edge," Scardapane said. "Competitors can attempt to copy our concept, but they will never duplicate the culture and the systems that we have created."

Following the outline of his vision for Saladworks, Scardapane's management team unveiled new technologies, such as MySaladworks.com, a new web-based portal for franchisees to share information and resources and the company's new advertising campaign. They also introduced Saladworks new line of all-natural salad dressings. Top performing franchisees were recognized for excellence in areas of sales and operations. Erik Payne of Bensalem, PA was named The Top Operator and awarded a new HUMMER. For the second year in a row, James Dooney, of Marlton, NJ, was named Multi-Unit Operator of the Year, and awarded a trip to Aruba. Vincent Rosetti, of Bucks County was named Rookie of the Year and awarded a giant screen HDTV.

Additional award winners include:

James Dooney
Gold Club Leader
Prize: Portable GPS system
Store Location - Wayne, Dresher and Neshaminy Mall, PA

Richard Hopkins
Silver Club Leader
Prize: iPod with Stereo Docking Station
Store Location- Chatham and Piscataway, NJ

Ann Lombardi and Dan Goldstein
Sales Achievement Award
Prize: His and Hers Canondale Bicycles
Store Location- Wynnewood, PA

Howard Beutel
Highest Soup Sales
Prize: iPod Nano Store – Marlboro, NJ

Frank and Carol Salera
Best Local Marketing Prize: Dinner at Morton's, The Steakhouse
Store Location - Sewell and Deptford, NJ

Rich Hopkins
Best Looking Salad Case
Prize: portable DVD player
Store Locations – Princeton, NJ

The following Saladworks locations were awarded Gold Plaques for $1,000,000 in annual sales:

Dresher Saladworks
Gateway Saladworks
Liberty Saladworks
O'Hare Airport Saladworks

The following Saladworks locations were awarded Silver Plaques for $850,000 in annual sales:

Berlin Saladworks
Cherry Hill Saladworks
Delran Saladworks
Deptford Saladworks
Greentree Saladworks
Holmdel Saladworks
Marlton Saladworks
Monmouth Saladworks
Moorestown Saladworks
Piscataway Saladworks
Warminster Saladworks

Since its inception, Saladworks has emerged as a leader in the quick-casual food arena, by offering a tasty, yet healthy alternative to the pre-fab, vacuum packed and flavor deprived food found at most fast food chains. By giving customers the freshest and finest ingredients, which are expertly prepared in front of them by an always-accommodating staff,

Saladworks has developed a proven successful concept. Saladworks, a 20-year-old pioneer concept in the rapidly growing salad category, is taking a ‘fresh' approach to franchising that will put more than 205 locations on the map by 2010.

View all Saladworks Press Releases

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