Success Stories

Columbia MedCom Group CEO Looks to Peers, Healthcare Executives for Inspiration and Innovation

(Thursday, July 01, 2004) - Sometimes a leader needs to look outside the office to address tough economic challenges. Such was the case for Susan Torroella, president and CEO of medical communications company Columbia MedCom Group. Driven by fierce competition in the pharmaceutical industry and struggling financially, she turned to fellow CEOs and health care industry colleagues to gain the knowledge and connections she needed to bring her company out of the red. As part of her efforts to learn from those in similar positions, she joined a small group of CEO entrepreneurs called Inner Circle. "Listening, questioning, reasoning and developing compromise were the skills that I needed to succeed," explains Torroella. "I joined Inner Circle and tested the proposed solutions that my leadership team

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