Going It Alone

(Wednesday, February 15, 2006) - Some business owners want to do things their own way, without having to follow a system. They may prefer to do everything- branding, developing marketing collateral and establishing policy and procedures- on their own and answer only to themselves. Additionally, the independent business owner may prefer to develop local name recognition, versus taking on a national persona and becoming the local representative. For those that have worked in the home care and/or senior care community, marketing contacts, referral sources and policies and procedures may already be established, and partnering with a franchisor may seem unnecessary.

Finally, some may look unfavorably toward the franchise fee and the 3-5% monthly royalties that franchisors typically collect. The freedom and flexibility of independent ownership needs to be balanced with the risks. Without a support system, the independent business owner will be more prone to making the same mistakes an experienced franchisor has already made and learned lessons from.

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