Joining A Franchise Organization

(Wednesday, March 01, 2006) - Partnering with an experienced franchisor in the homecare business can offer many benefits over starting an independent business. Most important, it allows a business owner to tap into a proven system. Franchisors offer structure to enable business owners to succeed quickly, through training, ongoing support, sharing of manuals and information and industry alliances. For example, instead of looking for liability and worker's compensation insurance on your own, a franchisor will provide preferred vendors with whom discounts have been negotiate. And, in states where a home care or home health license is required, a reputable franchisor should provide significant assistance with the application and licensure process, down to writing agency policies and procedures. On the flip side, independent business owner will have to do his/her own research into regulations to assure compliance and avoid fines and other penalties.

A new franchisee becomes a member of a family, with whom it shares opinions, experiences, pitfalls and best practices. Franchisors coordinate and hold regional and national meetings as well as frequent conference calls, in order to disseminate information. Franchisors also offer marketing and management expertise, operational support including the development of forms, branding and public relations. Experienced franchisors actively help the franchisee navigate through licensing, business set up, insurance, necessary software, worker's compensation, and caregiver recruitment to enable franchisees to focus on the most important aspect of their business: acquiring clients and generating revenue.

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