Carolinas-based Restaurants Pondering Locations In City

Two Carolinas-based restaurants are eyeing Johnson City.

JOHNSON CITY (Thursday, March 17, 2005) - Salsarita's Fresh Cantina, a Charlotte, N.C.-based franchise known for its Mexican food prepared right in front of the customer, already has plans to open a restaurant at Kingsport's East Stone Commons by the fall. Bruce Holzman, the company's director of Franchise Sales, said franchisee Starlite Ventures LLC is to open three other Tri-Cities locations, with one in Johnson City.

"We are just now starting to investigate specific locations," he said.

Salsarita's would be a direct competitor of Barberito's, another "Fresh-Mex" concept that recently opened at Peoples Crossing. Both tout tacos, burritos, nachos and quesadillas prepared with fresh ingredients. Salsarita's menu offers steak, ground beef, shredded beef, chicken, shrimp and vegetarian fare.

A year ago, the company had five restaurants open and 30 under development. Today, 14 are open and more than 200 are under development.

"Our local expansion plans have been successful and we have more restaurants opening in Tennessee as well as Texas, Florida, Minnesota, New York, Maryland and Virginia," said Salsarita's founder Bruce Willette. "In addition to those states, we are now targeting Louisiana, Alabama, Arkansas and Oklahoma."

For more information, visit www.salsaritas.com.

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