Country Inns & Suites® Completes "be Our Guest" Customer Service Employee-training Program; Kicks Off New Ad Campaign

(Monday, March 27, 2006) - Country Inns & Suites by Carlson® today announced the completion of a new customer service training program for employees called "Be Our Guest," to ensure guests the same welcoming atmosphere, personal attention, service and appreciation one could expect as a guest in the home of a friend. Country Inns & Suites is one of the first mid-scale hotel brands to place such an emphasis on a high level of personalized service for guests.

To mark the completion of the training program, Country Inns & Suites is kicking off of a new three million dollar television advertising campaign to promote the new high level of service all guests can now expect to receive when staying at a Country Inns & Suites hotel. The ads, appealing to both business and leisure travelers, will run on cable and network television stations beginning in April.
Through the "Be Our Guest" customer service training program, all employees of Country Inns & Suites have completed an interactive program to learn about the new service philosophy and how to apply and customize it to each particular job function at the hotel. Key points emphasized during training include keeping the hotel clean, making sure employees look professional, greeting guests upon arrival, fixing problems for guests and offering extra touches that go above and beyond guest expectations.

"At Country Inns & Suites, guests should feel as if they're staying with friends," said Nancy Johnson, executive vice president and brand leader, Country Inns & Suites By Carlson. "We genuinely care about our guests and are happy to go above and beyond to make sure every guest feels comfortable and taken care of. The ‘Be Our Guest' service philosophy leverages the unique character of the Country Inns & Suites brand and takes it to new heights in terms of personalized customer service. Our philosophy is that guests should be able to expect a high level of service, even at a moderate price point."

The goal of the program is to provide guests with a level of service that leaves them feeling special and at home in the hotel. Country Inns & Suites aims to create a feeling of home through the "Be Our Guest" program with service-oriented employees, in addition to the residential architecture and design in hotels and special amenities to make guests feel comfortable.

Country Inns & Suites locations feature unique architecture and home-like interior design with highlights that include hardwood flooring, a lobby fireplace and a front porch. Each hotel offers many upgraded amenities such as complimentary breakfast, free high speed internet in guestrooms, in-room hair dryer, coffee maker, iron and ironing board and weekday morning newspaper service to make guests feel at home, even while on the road.

Country Inns & Suites by Carlson currently has more than 380 locations worldwide. Country Inns & Suites By Carlson® is part of Minneapolis, Minn.-based Carlson Hotels Worldwide, encompassing more than 910 locations in 69 countries under five hotel brands, including Regent International Hotels; Radisson Hotels & Resorts®; Park Plaza® Hotels & Resorts and Park Inn®. For more information, visit online at www.countryinns.com.

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