Coldwell Banker® Will Kick Off Spring Buying Season With International Open House Month During April

(Thursday, March 23, 2006) - Participating Coldwell Banker® offices will kick off the spring home buying and selling season by designating April as Coldwell Banker International Open House Month. Coldwell Banker Real Estate Corporation will use an advertising and promotional campaign to draw additional attention to locally listed Coldwell Banker properties.


"Last year in just one weekend, Coldwell Banker affiliated companies showcased more than 22,000 homes in the United States," said Charlie Young, senior vice president, marketing, of Coldwell Banker Real Estate Corporation. "In honor of the 100th anniversary of the Coldwell Banker organization, we wanted to expand the event to the entire month of April. Open houses work. They have become part of the American culture and are a weekend tradition."


The open house has long been a staple of the U.S. real estate industry as a means to introduce newly listed homes to as many prospective homebuyers as possible in a short period of time.


"International Open House Month is another example of why consumers choose full-service real estate companies like Coldwell Banker," Young said. "There is more involved with selling a home than just putting it up for sale. The home needs to be properly marketed. By listing their home with Coldwell Banker, consumers will gain the additional benefit of a major advertising initiative driving consumers to their open houses."


Coldwell BankerInternational Open House Month will be supported by multiple ads in USA Today beginning March 31 and on MSN.com, Yahoo.com, HGTV.com and A&E.com during April.


Additionally, a list of open houses being conducted each April weekend will be included on www.coldwellbanker.com, which in 2005 had 27 million visitors. The site will also contain streaming video content providing consumers with tips on buying and selling homes. Home sellers can also use a downloadable checklist to help prepare their homes for the open house. A second checklist enables the buyer to easily compare different homes seen each day.






About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2005, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate and number nine among all franchisors. The Coldwell Banker System has approximately 4,000 residential and commercial real estate offices and 126,400 Sales Associates in 30 countries and territories. The Coldwell Banker System is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial® network is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD). Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

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