Coldwell Banker® Launches Streaming Video On Web Site To Help Consumers With Real Estate Process

Relationship with major Web and TV programmers brings multimedia content to www.coldwellbanker.com

(Wednesday, April 05, 2006) - Coldwell Banker Real Estate Corporation has launched streaming video on its award-winning www.coldwellbanker.com Web site, designed to assist the consumer with all facets of the real estate buying and selling processes. The Web site is the first from any national, full-service real estate company to feature such content.

Along with producing its own videos, the Coldwell Banker® organization has developed content agreements with several media outlets with which it has established advertising relationships, including Forbes, HGTV and Fine Living.

"With the increasing number of Web sites utilizing broadband, we felt the time was right to launch streaming video," said Charlie Young, senior vice president of marketing for Coldwell Banker Real Estate Corporation. "The content is intended to provide consumers with assistance in buying and selling homes and understanding the real estate process, and will be refreshed on a regular rotation."

Young's idea to marry the brand's television advertising with the power of the Internet played a key role in the streaming video initiative. Two new Coldwell Banker 15-second TV commercials encourage consumers to visit www.coldwellbanker.com to learn the "four questions you should ask any REALTOR®." Upon visiting the Web site, the consumer is greeted with a three-minute extension of the commercial that helps them choose a sales associate.

This is one of nine video segments in the "video library" currently available in the "Learn" section of www.coldwellbanker.com. Other topics include:

• Comparing markets: What $800,000 buys (Fine Living)

• Is there value in a bathroom update (Fine Living)

• Purchasing international real estate (Forbes)

• Transform a home for an open house (HGTV)

• 2006: Trends in New Luxury Homes (Forbes)


The online segments are created by The FeedRoom, the New York-based broadband video communications firm that powers online video solutions for major corporations and media companies, in conjunction with Kinesis Marketing, the Coldwell Banker® online marketing agency of record.


"Every day, companies are looking for new ways to reach the consumer. With the explosive growth of broadband, companies have realized that they can expand their audience – and the consumer experience – with an online video presence," said Bart Feder, president and CEO of The FeedRoom. "The Coldwell Banker innovative model allows customers to essentially continue the TV commercial online. There, they can learn more not just about the brand but about the real estate process without any time constraints."







About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2005, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate and number nine among all franchisors. The Coldwell Banker System has approximately 4,000 residential and commercial real estate offices and 126,400 Sales Associates in 30 countries and territories. The Coldwell Banker System is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial® network is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD). Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.


Coldwell Banker® Real Estate Corporation will never sell or provide information to a third party without your prior consent.

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