Choice Hotels Brings Back Popular Promotion For Spring Travel: "Stay 2 Times. Earn A Free Night." Repeat
Travelers Can Redeem the Free Night at over 1,000 Hotels
(Monday, January 30, 2006) -
This spring, Choice Hotels International, Inc., (NYSE:CHH) brings back its popular "Stay 2 Times. Earn a Free Night." promotion. With this promotion - one of Choice's most successful promotions to date -travelers earn a free night after staying two times at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotels in North America. The free night can be redeemed at more than 1,000 Choice midscale brand hotels in North America. The addition of Mexico, Canada and the Caribbean to our Choice Privileges program - and our seasonal promotions - means that members can earn and redeem points at more locations than ever before.
"Our 'Stay 2 Times. Earn a Free Night.' offers great value for business and leisure travelers alike," said Wayne Wielgus, executive vice president and chief marketing officer for Choice Hotels. "The promotion has been phenomenally successful for us when we've run it in the past, so it makes good business sense for us to - once again - give guests at our hotels a reward that is one of the most generous available in today's travel marketplace. And, there's no limit on the number of free nights a traveler can earn."
To participate in the promotion, which runs February 1 through April 15, 2006, guests must be members of the Choice Privileges rewards program. Guests may join Choice Privileges upon check in or check out, or at choiceprivileges.com, and their stay will count toward the promotional free night. Members who stay on two separate occasions at any midscale Choice Hotels brand in North America will receive bonus points. Along with points earned from the original two qualifying stays, the bonus will give members enough points to redeem a free night on a future stay at more than 1,000 midscale Choice brand hotels throughout the U.S., Canada, Caribbean and Mexico.
With the Choice Privileges Visa Platinum credit card, issued by Bank of America, N.A. (USA), travelers can earn free nights even faster. Cardholders receive 8,000 points after the first time they use their card - that's enough points for a free night at 1,000 locations.* Plus, every time and everywhere cardholders use their Choice Privileges Visa credit card, they earn additional Choice Privileges points.
Points can be redeemed for room nights, airline miles, or gift certificates from more than 100 national and 400 regional retailers and restaurants. The Choice Privileges rewards program also offers members special benefits, such as express reservations, express check-in, free local phone calls and incoming faxes, complimentary newspaper and extended check-out.
Travelers may learn more about the advantages of Choice Privileges membership by visiting choiceprivileges.com, calling (888) 770-6800 or by inquiring at the front desk of any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotel in North America.
Ads featuring the "Stay 2 Times. Earn a Free Night." promotion will launch in February on a number of cable television outlets including CNN, ESPN, Lifetime, USA Network and The Travel Channel. Ads also will run in national print, broadcast and online media locations, including USA TODAY, Travel Weekly, Tom Joyner Sky Shows, AOL and other major media outlets.
Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's Web site at choicehotels.com.
Media Contact: Robin Ferrier Tel: (301) 592-6719 Fax: (301) 592-6177 robin_ferrier@choicehotels.com
Choice Hotels, Choice Hotels International, Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Choice Privileges are proprietary trademarks and service marks of Choice Hotels International.
Credit subject to approval. Normal credit standards apply. The Choice Privileges Visa Platinum credit card is issued by Bank of America, N.A. (USA).
The free night is based on an 8,000 point Choice Privileges award night hotel in the U.S. A free night may require more points at certain hotels. For point level information, visit choiceprivileges.com. Please allow 4-6 weeks after your purchase for the points to be deposited into your Choice Privileges account.
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Choice Hotels International
10750 Columbia Pike
Silver Spring,
MD
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