Technology Plays Integral Role In Success Of Case® Home Improvement Franchise

(Monday, August 01, 2005) - With more than 70 locations across the United States, and with a steady stream of openings scheduled throughout 2005, the Case® franchise system (www.CaseHandyman.com) continues to lead the way as the unprecedented leading national brand for premiere home improvement services. Key to the company's unparalleled success in maintaining consistent levels of superior service throughout its remodeling and handyman network is its award-winning suite of proprietary business management software. Dubbed "Red House" from the distinctive key element of the Case logo, the software was developed in the Case Washington D.C.-metro area headquarters offices -- the country's largest full-service remodeling firm.

"There's no question that Red House gives our franchisees a head start in winning market share," says Case president Mark Richardson, "particularly for those of our franchise owners whose entrepreneurial and business management experience isn't focused in handyman or remodeling. Because we developed Red House based on our own experiences in arguably the country's most demanding home improvement market, our franchisees are able to concentrate on running their business within set parameters."

Red House provides Case franchise locations a full range of tried, tested and proven technological tools to maintain optimum performance levels in every aspect of their operations. From scheduling client appointments, to detailed, on-the-spot estimates for many jobs, to project management, billing and customer retention, franchisees enjoy a level of support that permits entrepreneurs at every level of home improvement expertise to successfully win and grow a presence in the burgeoning $230 billion home improvement industry.

The software is also an essential component of the Case business model, which establishes and builds client loyalty through a range of compelling differentiators. All Case franchises across the country offer clients set-time appointments for consultation; uniformed, background-screened craftsmen with a minimum of 10 years of industry experience wearing ID-badges; 2-year warranties on all jobs, and; on-the-spot detailed computer-generated written estimates for many projects. Red House is the facilitator of the business model that allows entrepreneurs from all backgrounds to enter the lucrative home improvement sector offering the level of service that is standard for Case.

Franchise owners and their selected staff undergo comprehensive training in Red House as part of the Case franchise support process, which includes a robust on-going program of training, state-of-the-art marketing resources, national brand-building, industry alliances, technical support and peer-to-peer networking.

Further information on the Case opportunity, qualification requirements and application procedures are available by calling (800) 426-9434, or online at CaseFranchise.com.

CASE® RED HOUSE AWARD: Red House was selected from among hundreds of entries by Constructech magazine for a Vision Award in the General Contractor/Residential ($26million - $100million) category. See release in the Case press release archives at: http://www.casedesign.com/press/dspRelease.cfm?ID=129.

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