Caboodle Cartridge Inks Ideal Quality Formula For Fast-growing Printer Cartridge Refill Industry

SANTA CLARA, CA (Monday, June 20, 2005) - Anyone who uses an inkjet or laser printer these days×and basically, that means everyone×feels theyÒre paying too much for replacement ink or toner cartridges. The trouble is, what choice to they have?

Among companies offering alternatives to OEM (Original Equipment Manufacturer) ink cartridges, product quality has always been a disappointment. Either the cartridge clogs up, the ink or toner is sub-par, or cartridges run out faster than their factory-furnished counterparts. Amid this frustrating situation, newcomer Caboodle Cartridgeﾮ believes it has found the answer×and its near-instant success seems to bear out its formula. In its first year since its started franchising stores, Caboodle Cartridge has opened over thirty locations nationwide and expects to grow to over 100 stores before the end of 2005. While not the first retail printer cartridge chain, Caboodle feels it has discovered the optimal combination of quality, selection, instant service and low price that will enable it to soon lead its industry, satisfying the desires of business customers and consumers alike for reasonably priced, environmentally-sound printer cartridge replacements.

ÓWe believe weÒve found the sweet spot of the replacement printer cartridge market,Ô said Daniel Wencel, founder and chief executive officer of Caboodle Cartridge. ÓUnlike other cartridge stores that offer while-you-wait refilling×often a 10 to 15 minute process per cartridge×Caboodle carries nearly 500 different types of printer cartridges in its stores, ready to buy, at roughly 50% savings over brand-new cartridges. Yet at the same time, our state-of-the-art, centralized remanufacturing facility allows us to offer world-class quality that matches the printer manufacturerÒs own standards in every way.Ô

Highest Quality Inks/Toner
The reason cartridge refilling has gotten a reputation for low quality is due largely to the hundreds of vendors who use syringes or other sub-par filling methods, practices that Caboodle Cartridge rejects totally.

ÓIn order to inject ink into an inkjet cartridge, a small hole must be drilled in the side of the cartridge. Even after itÒs plugged, that hole often opens up during use. The urban myth of Ñthe exploding printer cartridgeÒ actually has some truth to it,Ô Wencel states.

Caboodle Cartridge maintains its standards for high quality by handling all refilling operations from its central remanufacturing facility in Santa Clara, California. There, trained technicians use CaboodleÒs proprietary cleaning systems to carefully clean inkjet cartridge housings and nozzles. In laser cartridges, housings are cleaned and parts are inspected and replaced as needed.

Then, instead of syringes, Caboodle Cartridge fills its inkjet cartridges using specially designed, proprietary automated vacuum filling devices that prevent air bubbles from forming inside. The company tests for quality again and again throughout the process, ensuring the finest result possible. ÓBecause cut-rate vendors do not clean, check, or repair cartridges before filling, remanufactured printer cartridges often have a failure rate of 50% or more. By contrast, Caboodle Cartridge products have historically demonstrated a performance rate similar to those of the OEMs,Ô noted Dave Iuppa, VP of sales and marketing. ÓCaboodle Cartridge also purchases inks in Europe, from one of the worldÒs most respected suppliers. Toners are hand-selected for quality from manufacturers in the United States and Japan. Over 200 kinds of inks and more than 50 types of laser toners are used, ensuring that the variety is formulated specifically for its intended printer.Ô

Customers can feel good knowing×despite continued rumors to the contrary×that third-party cartridge products will NOT invalidate a printerÒs warranty. Caboodle Cartridge products are also backed by a 100% money back guarantee as well as the presence of neighborhood staff at real, bricks-and-mortar stores×unlike Internet vendors who offer telephone support at best.

Printer Experts
Each Caboodle Cartridge store carries printer cartridges for virtually every popular inkjet and laser printer from the worldÒs top manufacturers including HP, Epson, Canon, Lexmark, Brother, Epson, Fuji, Minolta, Panasonic, Ricoh, Samsung, Sharp, NEC, Tektronix and Xerox. WhatÒs more, franchisees are given extensive training at the companyÒs Santa Clara headquarters so they can satisfy their customersÒ every printing question or concern.

ÓIn many ways Caboodle Cartridge is like a camera store,Ô said Wencel. ÓThe people in each location are equipment experts and are thoroughly knowledgeable about different makes and models. While cartridges are our main business, weÒre there to help people with everything from advice on highvolume document printing to getting the best possible photo prints at home.Ô

Environmentally Responsible
Finally, Caboodle Cartridge contributes to a better environment by reducing the number of printer cartridges entering the solid waste stream. Over 360 million ink cartridges are thrown into landfills in the U.S. each year; analysis shows that those cartridges can take up to 1000 years to biodegrade.

By recycling their cartridges, individuals and businesses can extend the effective life of a given cartridge considerably, reducing the total number that enter landfills and reducing the amount of petroleum needed to satisfy the demand for plastic cartridges. Many Caboodle Cartridge franchisees have actually begun cartridge recycling programs in their area, paying charitable organizations that collect empty ink jet and laser cartridges.

Franchise Opportunities
Caboodle Cartridge stores can be found in urban centers as well as in suburban strip malls. The company is currently executing an aggressive growth plan that will enable it to penetrate virtually all major U.S. markets in the next 12-18 months.


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