Now Open, Restaurant Fuses Casual Dining Family Concept With Sports Bar

CORALVILLE (Friday, May 27, 2005) - Boston's the Gourmet Pizza has entered into the Coralville area with the opening of its first location on April 19, at 2451 Second St., just south of the Coralridge Mall. Led by franchisee Marc Gabrielson of Coralville Ventures, LLC, and several local business partners, the Coralville location is the company's first Boston's restaurant and has several others planned for eastern Iowa.

Fusing a family friendly casual dining restaurant with a sports bar, Boston's offers a complete menu with more than 25 gourmet pizzas and 13 gourmet pastas, abundant lunch specials, gourmet salads and sports bar favorites, such as chicken wings and ribs.

Coralville Ventures hired 130 employees for the 200-seat Coralville restaurant, which reflects a contemporary dinner house theme with soft, yet bold colors, stone accents and intimate seating throughout the family friendly restaurant and adjacent sports bar area.

"Boston's has a lively, upbeat atmosphere, more than 100 signature menu items, one of the largest children's menu in town and excellent service," says Gabrielson. "Plus, we will continue serving our full menu until closing time, which makes our restaurant and bar a perfect location for late-night patrons. We're unique in the marketplace in that we truly offer something for everyone."

According to Gabrielson, the Coralville restaurant features several unique traits that set it apart from other local dining venues, including one of the largest outdoor patios and full-service sports bars in the area featuring flat-screen televisions and plasma TVs with satellite dishes to showcase sports and special events, including games by the Hawkeyes, Chicago Cubs and White Sox baseball teams, Chicago Bears football, Blackhawks hockey and other local sports teams. The glass-enclosed outside patio, which seats 60 patrons, is complete with heaters making it available for al fresco dining three seasons a year.

To celebrate its recent opening, the owners hosted a private grand opening party for local dignitaries and VIPs on Saturday, April 16, which benefited the United Way Southeast Asia tsunami relief fund.

"We're looking forward to becoming fully integrated into the local community by supporting organizations such as the United Way," said Gabrielson. "We're honored to be associated with this important organization that is helping so many people in need."

Marc Gabrielson of We 3 Catering & Development Company of Belmond, Iowa, serves as owner operator of the Coralville Boston's. Gabrielson has more than 25 years of experience in the food service business and has spent the past five years in the hotel industry, developing six hotels across the state of Iowa. Marc's son Mikel will serve as general manger. Following in his father's footsteps, Mikel literally grew up in the food service industry and brings a wealth of experience to his new position.

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