Build The Future!

(Sunday, June 01, 2003) - Having become one of the fastest growing
franchises in Canada, Booster Juice is now
entering new markets supported by its
international training dept.
"ONE of our greatest decisions,"
is how Booster Juice Montreal area development
franchisee Pat Gianfrancesco describes his
signing with the fresh juice and smoothie bar
brand. Offering a healthier alternative to the
food and beverage market that capitalizes upon
the growing awareness and popularity of the
smoothie, Booster Juice markets its products
as meal replacements that build a better diet,
citing such ingredients as fresh juices, fruits
and non-fat sorbets. "The tropical theme
and flavour of Booster Juice products,"
Gianfrancesco continues, "is geared towards
promoting freshness and nutrition in a vibrant
environment that enthuses customers to feel
good about eating well." The brand was
launched by entrepreneurs Dale Wishewan and
Jon Amack in 1999 on the strength of their own
specially-developed smoothie recipe. They
designed their store concept with
franchising in mind, and have built a
network of over 100 locations across
Canada, making Booster Juice one of the
country's fastest growing franchises.
"Today, we are helping to build the future
that the founders and their hard working
team (we like to call family) have been
envisaging from Day One," adds
Gianfrancesco. "Not only have our
hopes and expectations been surpassed, but we
are also having the times of our lives
together with the rest of the team."


Toward the end of 2003 the company
entered the US market with two stores
launched, and has since also entered the
Kingdom of Saudi Arabia, where a 50-store
master franchise agreement has been
signed with one of Saudi Arabia's leading
franchised organisations. The first two
locations are open and four more are
planned by the end of this year. Further
discussions are reportedly taking place with
a number of master franchisee candidates
throughout Europe, South and Central
America and the Far East.
Booster Juice continues to develop its
product line to strengthen its offering. "We
recently launched a new line made from a
delicious power berry grown only in the
Brazilian Amazonian Rainforests called Zola
Acai," reveals Dale Wishewan. "This berry
provides the highest amount of antioxidants
of any fruit on the planet and it supports the
environmental restoration of the rainforest."
With further international expansion
targeted, Booster Juice is seeking potential
master franchisees with dedication,
commitment and enthusiasm in all available
countries worldwide. No previous business
or food industry experience is required as
the head office's international training
department is structured to fully prepare
master franchisees for building a network of
successful operations.

View all Booster Juice Press Releases

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