Bostonians Sing Their Way To Woodstock

Boston is One of the First Cities to Unwrap the 'WICH - Ben & Jerry's Newest Ice Cream Sensation!

BOSTON (Sunday, June 01, 2003) - WHO: Boston karaoke kings and queens compete to win the "WICH" Way to Woodstock? Contest.

WHAT: Ever been embarrassed when a fellow driver catches you singing aloud to yourself in your car? Well, don't laugh because Bostonians will do just that - belt out their favorite road trip tunes - while sitting behind the wheel of a flashy new convertible. Come down and watch as people grab the open mic for a chance at hitting the open road in the "WICH" Way to Woodstock? contest.

What the "WICH" Way to Woodstock? Winner Wins:
The ultimate road trip for four to Ben & Jerry's 25th birthday One World One Heart Music Festival at the site of the legendary Woodstock festival on August 23rd - 24th. Includes tickets to the festival, a two-night hotel stay, dinner for four, a Ben & Jerry's cooler full of prizes and a 7-Eleven convenience card for gas and food purchases along the way.

Everyone who enters or just comes down to watch the contest will be among the first to try the 'WICH, Ben & Jerry's first-ever ice cream cookie sandwich - two soft chewy fudge swirled chocolate chunk cookies filled with rich vanilla fudge chip ice cream.

WHERE:
7-Eleven - "Official Road Trip Headquarters"
730 Morrissey Boulevard
Dorchester, MA

WHEN:
Thursday, July 17, 2003
1:00 p.m. - 3:00 p.m.: The "Wiching" Hours

PHOTO OPs: People belting out classic road trip tunes from a convertible. People lining up to be among the first to sink their teeth into a new ice cream sensation.

WHY: The road trip is the anticipated travel trend for summer 2003 due to an expected increase in domestic travel and decrease in airline travel. July is National Ice Cream month.

View all Ben & Jerry's Press Releases

This article has been read 194 times.

Printer Friendly