'Wich Way To Ice Cream Nirvana?

Ben & Jerry's Gives Washington, DC the First Taste of The 'WICH

(Friday, July 11, 2003) - Throw away your spoon and get ready to swoon over the 'WICH, Ben & Jerry's first-ever ice cream cookie sandwich. Rich vanilla fudge chip ice cream is sandwiched between two soft, chewy, fudge-swirled chocolate chunk cookies. No spoon required!

"Ice cream and cookies have gone together since the beginning of, well, ice cream and cookies. But this is an ice cream sandwich the way it was meant to be," said Arnold Carbone, Ben & Jerry's Conductor of Bizarre & D. "The Flavor Gurus at Ben & Jerry's wanted to create the ultimate ice cream sandwich so we paired countless ice cream and cookie combinations until we finally said, 'Eureka! This is the 'WICH we want!'"

Just in time for summer, Ben & Jerry's introduces ice cream you can take anywhere. The 'WICH makes any summer activity sweeter. It can make a road trip more fun than its destination, turn the commute from hell into pure heaven, or even transform zoning out in front of the TV into a stimulating experience. Need another reason to indulge in the 'WICH? July is National Ice Cream Month and what better way to celebrate than with Ben & Jerry's premier ice cream cookie sandwich?

Washington, DC is among five lucky cities selected to get a sneak peek at the summer's coolest snack. The 'WICH, the most convenient way to get an ice cream fix, will be available this summer at participating 7-Eleven stores and other convenience stores. Suggested retail price is $2.29.

About Ben & Jerry's
Ben & Jerry's currently operates more than 250 franchised ice cream scoop shops and PartnerShops in 31 states as well as scoop shops in Canada, The United Kingdom, Spain, Germany, Korea, Hong Kong, Belgium, Ireland, The Netherlands, Israel and France.

For the full scoop on all Ben & Jerry's fabulous flavors, visit www.benjerry.com.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven? stores in the United States and Canada and licenses approximately 19,200 7-Eleven stores in 17 other countries and territories throughout the world.

During 2002, 7-Eleven stores worldwide generated total sales of more than $33 billion. Find out more online at www.7-Eleven.com.

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