As You Like It

(Monday, March 01, 2004) - Customization can be more critical in certain markets if the area is known for particular products or preparation styles. At bd's mongolian barbeque restaurants in Michigan and Ohio, for example, high demand for lamb and pork products makes them must-have protein options on the create-your-own-stir-fry menu. bd's customers on the East Coast seek more seafood options, while tequila-lime chicken is popular in Texas and Colorado.

"This isn't about us, it's about the customer," says Billy Downs, founder of the 23-unit, Detroit-based chain. "Most of our ideas have come from requests from our guests."

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