Baja Fresh Gets Brownie Points From Angeles Girl Scout Council, Offers Store Fronts And Patios For Cookie Sales And Free Burritos To Girls In Uniform

BAJA FRESH WILL OFFER PRIZES TO ENCOURAGE SALES

(Tuesday, February 03, 2004) - Baja Fresh Mexican Grill today announced it will offer its storefronts and patios to girls from the Girl Scouts of Angeles Girl Scout Council so they will have another venue to help reach their cookie goals this year. Revenue from the Cookie Program will fund community service projects, troop travel, Girl Scout programming, membership recruitment, volunteer recruitment and training. Storefront sales will begin at Baja Fresh on March 5.


"We want to show our support for this important fundraiser so in addition to providing space in front or our restaurants, we're also giving burritos to the girls who sell cookies in front of a Baja Fresh," said Greg Dollarhyde, President/CEO of Baja Fresh. "To encourage a little healthy competition we're offering prizes to the top selling troops."

Baja Fresh, the innovative leader in the Mexican Quick Casual segment, has made unique and flavorful food a passion for more than a decade. Supporting the lifestyles of its customers has been its mission and the introduction of the new Lifestyle Choices Menu was a natural segue from the Lighten Up Menu introduced this past June.


The new menu makes it easier for customers by grouping items according to popular diet regimens and by labeling menu boards. High protein items include Steak and Chicken Picado, Side by Side Chicken Salad and Baja Ensalada. Lighter, low fat items include Bare Burrito, Veggie Bare Burrito, Enchiladas Verano, Baja Style Tacos, and Grilled Veggie Tacos. West/East include Fresh Mahi Mahi Ensalada and Wild Gulf Shrimp Ensalada. Each of the items retains the same flavor that has earned Baja Fresh the highest ratings in its category according to Technomics for freshness and flavorful food.

Baja Fresh Mexican Grill is the defining standard in high quality, quick-casual, fresh Mexican cuisine. They are the second fastest growing Mexican restaurant concept in America with more than 300 restaurants nationwide. With phone ahead, takeout and dine-in convenience, Baja Fresh offers a generous variety of made-to-order burritos, tacos, fajitas, enchiladas, specialties and salads, with a self-service bar offering hand-crafted salsas.

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