Academy Stars Will Dine On Baja Fresh Food Backstage And Will Be Given Charity Passes And All Access Baja Fresh Passes Valued At $20,000

Baja Fresh Will Be Served In The Artist Lounge, Media Center & New Artists Show

(Wednesday, April 28, 2004) - Baja Fresh® is partnering with the Academy of Country Music to support the 39TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS by being an official food sponsor. All 300 Baja Fresh restaurants will feature tune-in information about the telecast. Baja Fresh and the Academy of Country Music will host a contest to win two trip packages for two to the 2004 Academy of Country Music Awards. Academy stars will dine on Baja Fresh food backstage and will be given All Access Passes valued at $20,000 that allow the celebrity to eat in all 300 Baja Fresh restaurants every day for a year with four friends. A Baja Fresh Charity Pass will also be presented to celebrities to use as the catering for 100 guests for their favorite charity's fundraiser. Baja Fresh will support country music and the Academy by supplying food and donations to all of the week's events including the Artist Lounge, the Media Center and the New Artists Show.


The Academy of Country Music Awards, which honors country music's top talent as well as the industry?s hottest emerging talent, will be broadcast LIVE from the Mandalay Bay Resort & Casino in Las Vegas on Wednesday, May 26th, 2004 at 8:00 PM ET/PT on the CBS Television Network. The Academy of Country Music's Leading Lady, Reba McEntire, will host and perform along with performances by Toby Keith, Martina McBride, Montgomery Gentry, Lonestar, Rascal Flatts, George Strait, and Keith Urban. The Rock, LeAnn Rimes and NASCAR Superstar Sterling Marlin are presenters.

"It is a pleasure to support this prestigious event and the Academy of Country Music," commented John Butcher, Vice President of Marketing for Baja Fresh®. "We are big fans of country music, and we are thoroughly committed to helping the Academy of Country Music promote this great American art form."

"Our partnership with Baja Fresh® for this year's Academy of Country Music Awards is an exciting one with unique elements that integrate Baja Fresh® into our production, artist relations and consumer tune-in initiatives," said Bob Romeo, Executive Director for the Academy of Country Music.


The details of the Baja Fresh/Academy of Country Music Awards Sweepstakes are as follows. From May 6th through - May 20th, everyone is welcome to register to win a trip to the Academy of Country Music Awards on the Baja Fresh® website www.bajafresh.com. Two Grand Prize packages include two tickets to the ACM telecast and the All-Star Jam post telecast party, hotel accommodations from May 25-27 at Mandalay Bay Resort & Casino, two tickets to Sharks Reef and airport ground transportation. Two hundred entries will also win a V.I.P. pass for a Burrito Party Pack that serves 8 people. ($40 Value) Baja Fresh will supply point of purchase materials promoting the Academy of Country Music Awards' sweepstakes and tune-in information that will be display in the 300 Baja Fresh restaurants nationwide. Baja Fresh® Salutes the Academy of Country Music Awards with Party Pack coupons that will also be supplied to the participating radio stations for their Academy of Country Music Awards pre-promotion.

Baja Fresh Mexican Grill® is the defining standard in high quality, quick casual Mexican Cuisine. The fresh, high quality ingredients and unique flavors earn it the highest sales per restaurant in the category of Mexican Quick Casual. With phone ahead, takeout, and dine-in convenience, Baja Fresh offers a variety of made-to-order burritos, tacos, fajitas, enchiladas and salads, with self-service bar offering handcrafted salsas. Known for its intensely loyal customers and enthusiastic word of mouth, Baja Fresh® has also introduced new menu choices that are even lower in calories and fat and higher in protein and fiber. To locate the Baja Fresh location nearest you, call (877) BAJA-FRESH or visit the website www.bajafresh.com.

The Academy of Country Music was founded in 1964 with a mission to support, promote, and enhance the advancement of the country music industry worldwide. The Academy, which is comprised of 3,000+ professional members and a newly established Associate Membership, is headquartered in Burbank, CA. For more information on the Academy of Country Music Awards and the Academy of Country Music, please visit www.acmcountry.com

The 39th Annual Academy of Country Music Awards is produced for television by dick clark productions. The show is executive produced by Dick Clark and R.A.Clark, produced by Barry Adelman and directed by Jeff Margolis. The executive in charge of production is Bob Bardo, and the executive in charge is Fran LaMaina.

Baja Fresh Press Contacts:
Maureen O'Connor, Rogers & Cowan
310/201-8816
moconnor@rogersandcowan.com

Eileen Thompson, Rogers & Cowan
310/201-8837
eithompson@rogersandcowan.com

View all Baja Fresh Mexican Grill Press Releases

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