Baja Fresh® Sweepstakes To Award One Grand Prize Winner A Private Screening

(Friday, June 11, 2004) - Baja Fresh has announced the details today of a nationwide sweepstakes they are holding to celebrate the release of the DreamWorks film, The Terminal. The sweepstakes begins immediately and will end on June 30, 2004.
"DreamWorks invited us to build a replica of a Baja Fresh restaurant on their set to incorporate it into the movie's plot," commented John Butcher, VP of Marketing, Baja Fresh. "Since they were big fans of our food, we were also happy to feed the actors, producers, director and crew every day for lunch during the filming in Palmdale, CA."

The details of the Baja Fresh/The Terminal Sweepstakes are as follows. One lucky grand prize winner will receive a private screening at a local theater for 50 friends. (Winners and guests must be 18 years of age or older to win). Ten first place prize winners will receive Carta Baja Fresh Gift Cards worth $100 each. To enter the sweepstakes visit www.bajafresh.com and click on the sweepstakes link.


Academy Award® winners Tom Hanks ("Philadelphia," "Forrest Gump") and Catherine Zeta-Jones ("Chicago") star in "The Terminal," under the direction of Academy Award®-winning filmmaker Steven Spielberg ("Schindler's List," "Saving Private Ryan").

The Terminal tells the story of Viktor Navorski (Tom Hanks), a visitor to New York from Eastern Europe, whose homeland erupts in a fiery coup while he is in the air en route to America. Stranded at Kennedy Airport with a passport from nowhere, he is unauthorized to actually enter the United States and must improvise his days and nights in the terminal's international transit lounge until the war at home is over. The Terminal opens nationwide on June 18, 2004.

Baja Fresh Mexican Grill is the defining standard in high quality, quick casual Mexican Cuisine. The fresh, high quality ingredients and unique flavors earn it the highest sales per restaurant in the category of Mexican Quick Casual. With phone ahead, takeout, and dine-in convenience, Baja Fresh offers a variety of made-to-order burritos, tacos, fajitas, enchiladas and salads, with a self-service bar offering handcrafted salsas. To locate the Baja Fresh location nearest you, visit the website www.bajafresh.com.


Baja Fresh Press Contacts:
Maureen O'Connor, Rogers ® Cowan
310/201-8816
moconnor@rogersandcowan.com

Eileen Thompson, Rogers ® Cowan
310/201-8837
eithompson@rogersandcowan.com

View all Baja Fresh Mexican Grill Press Releases

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