Baja Fresh® Introduces Savory Pork Carnitas

Baja Fresh® Mexican Grill Adds New Flair To Popular Menu

(Tuesday, August 09, 2005) - Baja Fresh® Mexican Grill, the California-based quick casual fresh Mexican chain introduces savory pork Carnitas to its popular menu. Carnitas, a traditional Mexican favorite, consists of pork, seasoned and slow-cooked until tender and juicy, and spices. The Baja Fresh® version takes those same traditional cuts, then marinates them in a zesty blend of chipotle, pasilla and New Mexican chiles with garlic and onions. The meat cooks slowly for more than five hours to a tender finish, with a little kick. Baja Fresh®-style pork Carnitas adds a tasty new twist to an already delicious menu filled with trademark burritos, tacos and quesadillas.

According to the National Pork Producers Council, pork is the world's most widely eaten meat and plays a vital part in a healthy diet. Pork is a good source of protein, iron, zinc and B-vitamins, which helps build red blood cells and metabolize carbohydrates and fats.

The U.S. Department of Agriculture says that pork today compares favorably for calories, cholesterol and fat, with many other meats and poultry. Most cuts of pork are as lean or leaner than chicken.

"We are delighted to bring our version of savory pork Carnitas to Baja Fresh® customers nationwide," says John Butcher, Baja Fresh® senior vice president of Marketing. "Baja Fresh® is known for serving distinctly flavored fresh Mexican food, and this new product will certainly meet the expectations of our customers."

As one of the largest growing Mexican restaurant concepts in America, with more than 300 restaurants in 23 states and the District of Columbia, Baja Fresh® Mexican Grill defines the standard in high-quality, quick casual, fresh Mexican cuisine. With phone ahead, takeout and dine in convenience, the brand is known for its freshness and high quality, generous portions, broad menu variety, clean surroundings and hand-crafted salsas available at a self-service salsa bar. For more information, visit www.bajafresh.com™ or call 1-877-BAJA-FRESH.

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