Del Taco Signs Palisades Media Group For Media Planning/buying

SANTA MONICA, CALIF (Tuesday, March 21, 2006) - Del Taco, Inc. and Palisades Media Group have reached an agreement for Palisades to oversee the company's media buying and planning for the majority of Del Taco's major markets.

"Palisades Media Group was awarded the Del Taco business after extensive research for a high-level, performance-driven media services company. We look forward to a successful and long-term relationship," said Sharon Fogg, Vice President of Marketing for Del Taco.

"Del Taco is a significant addition to our expanding general business division," said Bruce Dennler, President and Chief Operating Officer of Palisades Media Group. "And with both Del Taco and Palisades poised for tremendous growth, the partnership is a perfect match."

Palisades Media Group is currently pursuing an aggressive expansion strategy, including a significant investment in new talent across a wide range of disciplines and an emphasis on growing the firm's presence in general market categories. Posting fifteen years of consecutive same store sales growth, Del Taco is the nation's second largest Mexican quick serve restaurant chain. Last year, Del Taco opened 34 new restaurants, including new markets such as Michigan, Idaho, and Oregon. Del Taco currently has sixty franchise development agreements in place to open 338 new restaurants over the next five years.

About Del Taco

Founded in 1964, Del Taco operates or franchises more than 465 restaurants in 13 states. Del Taco offers a full range of made-to-order Mexican items such as tacos, burritos, quesadillas, and American favorites, including cooked-to-order burgers, fries, and shakes. Del Taco uses fresh ingredients, including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour, and lard-free beans made from scratch. Additional information is available at www.deltaco.com.

About Palisades Media Group

Palisades Media Group, founded in 1996, is a premiere media services company with offices in Los Angeles, San Francisco, and New York, and a staff of more than 90 experienced professionals. Palisades Media Group is comprised of entertainment, business/consumer, direct response/direct marketing, political advertising, and interactive divisions with combined annual billings of $650 million.

SOURCE: Palisades Media Group

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