Embassy Suites Hotels® Announces New Prototype Design

Design Option III is More Cost Effective for Hotel Developers, Yet Delivers True-to-Form Upper Upscale Product

(Tuesday, January 24, 2006) - Embassy Suites Hotels today unveiled its latest prototype design – Design Option III. With a scalable key count, a flexible layout and a lower building cost, the new prototype gives developers more market choice in which to build an Embassy Suites Hotel – from urban and coastal markets, to more corporate and convention center markets.

"The creation of Design Option III was a way for us to offer another option for hotel developers – lowering the cost to build – while providing our guests with an exciting new design layout and still maintaining the innovations business and leisure travelers have come to expect from the Embassy Suites brand," said David Greydanus, senior vice president, brand management for Embassy Suites Hotels. "Specifically, Design Option III meets the needs of developers looking to build in secondary and tertiary markets, and those who desire high RevPar Index premiums, high guest satisfaction and strong performance of Embassy Suites Hotels. With less land, lower construction cost, enhanced public area and meeting space and better business services – it's a model that can expand the brand into new markets, with less investment by the developer."

Cost Efficiencies for Developers

With an atrium environment at the entrance and guest suite towers that flank the building, Design Option III does not lose any of the luxury and quality paramount to the Embassy Suites brand. The new option can be built on a 2.86-acre site that is scalable to individual developer's and market needs. Design Option III is approximately $10K per key less than Design Option II.

Enhanced Public Space Designed with the Guest in Mind

One of the focal points of every Embassy Suites Hotel is the open-air atrium with natural greenery and flowing water. The Design Option III atrium is located at the hotel's entrance and features a barrel vault ceiling, as well as Embassy Suites' signature water feature with lush, interior landscaping. Other enhanced features include:

Marketplace Food & Beverage Concept: an innovative, efficient approach to food and beverage, the marketplace concept offers experiential dining, flexible service/extended hours, reduced staff and the ability to incorporate traditional gift shop elements in a nontraditional way.
EmbassyDirectTM Registration Kiosks will be a key component in Design Option III, allowing guests the option and convenience of checking themselves into the hotel.
Enlarged state-of-the-art fitness center
Increased business center services and space
Increased meeting space
Welcoming and friendly registration area featuring registration pods, rather than a traditional high-barrier front desk
A More Residential Suite

While there is a slight decrease in square footage from previous suite designs (462 square feet for king suites; 498 square feet for double suites), Design Option III features a side-by-side suite design, with a more residential feel. The door to the suite opens to an entry, filling the room with more natural light. Other features of the new suite design include:
Signature, spacious desk with ergonomic chair
Mobile furnishings so guests can create their own unique living space
Flat screen television
Walk-in shower option
"The open environment of the public space, coupled with the efficiencies of the guest suite, appeals to the needs of today's traveler, whether business or leisure," Greydanus added. "We wanted to offer our guests a fresh, more efficient all-suite experience, while still maintaining the pillars of the Embassy Suites brand – complimentary cooked-to-order breakfast, evening manager's reception*, true two-room suites and an atrium. "

About Embassy Suites Hotels

Embassy Suites Hotels, which opened its first property in 1984, was the first all-suite upscale hotel brand to enter the industry and today has nearly 190 hotels. To make reservations or learn the locations of Embassy Suites Hotels in urban, suburban, airport and resort areas, travelers can visit the Embassy Suites Hotels Web site at www.embassysuites.com, call 1-800-EMBASSY or contact their professional travel agent. Embassy Suites Hotels is a part of Hilton Hotels Corporation, which is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Club® and Homewood Suites by Hilton®.

Dawn Ray (dawn_ray@hilton.com)
Kendra Walker (kendra_walker@hilton.com)
Embassy Suites Brand Communications
(901) 374-5954/(901) 604-9764

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