The Melting Pot Restaurants Inc. Names New Vice President Of Brand Development

TAMPA, FLA. (Tuesday, February 14, 2006) - The Melting Pot Restaurants Inc., the nation's largest fondue restaurant franchise, today announced that it promoted Kendra Sartor to the company's new position of vice president of brand development. In this new growth position, Sartor primarily is responsible for The Melting Pot's brand enhancement and development, marketing communications and customer relations. Sartor previously was national director of franchise marketing with The Melting Pot Restaurants.

"The creation of this position, and the appointment of Kendra to vice president of brand development, illustrates an important milestone for the company and our brand," said Robert Johnston, president and COO of The Melting Pot Restaurants. "As we recently opened our 100th location and look toward the future of our concept, we will be guided in our brand's evolution by Kendra."

Sartor's new responsibilities as vice president of brand development include guiding marketing strategies, overseeing corporate and guest communications, managing vendor marketing relationships, guiding restaurant merchandising efforts and supervising the company's marketing department. Sartor joined The Melting Pot in 2003 with more than 20 years of restaurant and marketing experience. Prior to joining The Melting Pot Restaurants Sartor served as director of sales and marketing for SEGA GameWorks in Grapevine, Texas. Her marketing experience also included working as director of advertising for Travelhost magazine, director of US sales at Tracom/American Iron Horse Motorcycles and assistant to the CEO at Thompson Enterprises.

In 2000 the Grapevine Business Women's Association named Sartor its Business Woman of the Year. Sartor is a member of the American Marketing Association, National Restaurant Association's Marketing Executive Study Group, Pi Beta Phi sorority and Omicron Delta Kappa honor society and holds a bachelor's degree in corporate telecommunications specializing in marketing from Texas Tech University.

About The Melting Pot Restaurants Inc.
With more than 80 corporate-owned and franchise locations nationwide and locations currently under development, The Melting Pot Restaurants Inc. is the country's premier fondue restaurant chain. At The Melting Pot, fondue becomes a memorable four-course dining experience where patrons can really "Dip Into Something Different®." Guests enjoy a choice of four flavorful fondue cooking styles and a variety of unique entrees combined with special dipping sauces. The menu also includes creamy cheese fondues, fresh salads, fine wines and mouthwatering chocolate fondue desserts. Founded in 1975, The Melting Pot's corporate headquarters are located in Tampa, Fla. For more information visit www.meltingpot.com or email info@meltingpot.com.

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