Jenny Craig Maximizes Accessibility With At-home Delivery

Jenny Direct Signifies Only Nationally Delivered Weight Management and Meal Replacement Program in the Country

(Tuesday, March 16, 2004) - Time-crunched consumers who say they simply ‘don't have the time' to live and eat healthier no longer have an excuse, thanks to an innovative service from Jenny Craig Inc. that allows people to meet their health and wellness goals anytime from anywhere.

The 21-year-old successful weight management company announced today that it has formally launched its customized delivery service, known as Jenny Direct. The program represents the first nationally delivered weight management and meal replacement program in the country.

"With Jenny Direct in place, we make it easier and more convenient for people to manage their weight and live a healthier lifestyle," said Doug Fisher, vice president of Franchise and Jenny Direct Operations. "By offering a telephone-based, at-home delivery program, people throughout the country can have the flexibility they desire and the personal support they need to successfully lose weight and keep it off."

Diet-at-your-doorstep
The Jenny Direct Program is specifically designed for people who are interested in losing weight but because of location, schedule or privacy, prefer to participate in the Jenny Craig Program without visiting a traditional centre.

Clients who participate in Jenny Direct can either personalize their meal options or select from a set of pre-planned menus. The selected, pre-portioned food is then delivered directly to their homes, offices or locations of choice in two or four week increments.

As part of the program, each client schedules a 15-minute weekly phone conversation with a trained consultant who provides weight loss strategies, assesses the client's progress and sets goals for the upcoming week. This one-on-one support reflects Jenny Craig's commitment to nurture a personal relationship with clients and provide them with individual support – whether at home, in the office or traveling.

"Through the weekly calls with our consultants, clients will learn new skills and habits for lasting change," said Lisa Talamini, senior registered dietician and director of program development and nutrition at Jenny Craig. "And unlike other fad diets, the variety of our food options provides a mix of balanced meals that are created by dietitians and culinary experts. With more than 75 tasty menu items such as Pasta Fagioli and Island Style Chicken, our clients will never get bored with the same old food."

Jenny Direct services are currently available to clients throughout the United States and Canada, as well as military personnel with an APO address. For more information, call 1-800-JENNY-20.

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